Dubai SalonWeek
Dubai SalonWeek
Conference on the development of beauty salons in 2023/24
2026 | Dubai
Become the №1 beauty salon in your city!
What it was like in 2023
International Salon Week of beauty salons
The largest conference on business development in beauty industry
Conference for beauty salon owners and managers: Experts 2023
- Laura GheorgheFounder & Owner of The First beauty area, 14 years of experience in hair industry, colorist/balayage expert. Trainer in the education team of the International brand Matrix.
- Galina SpierlingOwner Galina's Hair and Beauty Salon Dubai. General Manager at BPS parpharmacueticals and beauty supplies. Director at Hair and nails Championship Dubai at PBGCC. Business development consultant for Madi International Middle east.
- Aisha JagievaFounder of LOTUS LASH SCHOOL International School and Owner lash Studio. Blogger-Expert and expert on Tik Tok and Reels (getting millions of views on expert content in the Lash industry).
- Elena AlexeyukFounder of the brand Sointera - 2 own salons and others by franchise. At the moment the team in her own salons is 97 people. Founder of the academy for hairdressers and heads of beauty salons.
Elena Alexeyuk
Founder of the brand Sointera - 2 own salons and others by franchise. At the moment the team in her own salons is 97 people. Founder of the academy for hairdressers and heads of beauty salons.
Accredited teacher of the English color school 1StepColor. Creative partner of WELLA. Business speaker of the company Estel. Business speaker of the company L'OREAL. Author of books for colorists "Colorist Diary" and "Color DNA", author of the book for beauty salon managers "Beauty Salon Under a Microscope" and author of the federal program for training coaches and mentors.
Awards:
- Two-time European Hairdressing Champion (Norway and Paris);
- Award "Woman of the Year 2020" in the category of beauty industry;
- The Most Successful Women of the CIS" FB best woman 2021;
- Winner in the nomination "Mentor of the Beauty Industry" 2022;
Awards:
- Two-time European Hairdressing Champion (Norway and Paris);
- Award "Woman of the Year 2020" in the category of beauty industry;
- The Most Successful Women of the CIS" FB best woman 2021;
- Winner in the nomination "Mentor of the Beauty Industry" 2022;
- Winner in the category "Best Educational Project in the Industry" 2022.
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Aisha Jagieva
Founder of LOTUS LASH SCHOOL International School and Owner lash Studio. Blogger-Expert and expert on Tik Tok and Reels (getting millions of views on expert content in the Lash industry).
Accredited Lash trainer from the International LASHINC Association and Honorary Ambassador of London lash Pro in the UK. The creator of online and offline courses for Lash masters and trainers (over 7000+ successful students from 60+ countries). Honorary Speaker and Judge of the International Conference and Championships all over the World. Certified Methodologist And Coach ICC. Conducted a large number of Field Master Classes in many countries in the World (30 countries).
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Galina Spierling
Owner Galina's Hair and Beauty Salon Dubai.
General Manager at BPS parpharmacueticals and beauty supplies. Director at Hair and nails Championship Dubai at PBGCC. Business development consultant for Madi International Middle east.
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Laura Gheorghe
Founder & Owner of The First beauty area.
14 years of experience in hair industry, colorist/balayage expert. Trainer in the education team of the International brand Matrix.
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What it was like in 2023
How was it in Dubai, what did we talk about and what impressions did our guests have? Find out by watching these photos and short reports from SalonWeek Dubai 2023
Salonweek Dubai 2023 report video. Day 1.
Salonweek Dubai 2023 kicks off
Industry leaders who shared their experiences in 2023:
Owners and managers of the top beauty salons from around the world, well-known business coaches - those who have successful experience in business development in the beauty industry:
- Angela ThomasMentor and business coach with 23 years of experience in the beauty industry. Owner of the BeautyBIZZ beauty school in Germany and Angel success consulting in Dubai. Author of the book 1x1 at BeautyBIZZ. Invented a mentoring program for spas and beauty salons.
- Galina SpierlingOwner Galina's Hair and Beauty Salon Dubai. General Manager at BPS parpharmacueticals and beauty supplies. Director at Hair and nails Championship Dubai at PBGCC. Business development consultant for Madi International Middle east.
- Aisha JagievaFounder of LOTUS LASH SCHOOL International School and Owner lash Studio. Blogger-Expert and expert on Tik Tok and Reels (getting millions of views on expert content in the Lash industry).
- Maja KiprovskaFounder and CEO of ML Beauty Academy, FLEEK Beauty and Business Magazine. Founder of ML PRO Professional products by Maja Kiprovska.
- Laura GheorgheFounder & Owner of The First beauty area, 14 years of experience in hair industry, colorist/balayage expert. Trainer in the education team of the International brand Matrix.
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Elena Alexeyuk
Founder of the brand Sointera - 2 own salons and others by franchise. At the moment the team in her own salons is 97 people. Founder of the academy for hairdressers and heads of beauty salons. -
- Princess Dyana Shiffaire
Product formulator, manufacturer. Ex L’Oréal Product Administrator & Hair Science. Founder Papparazzy, Partner Research & Development Pvt LTD.
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- Patimat Muslimova
Owner of the Lounge Lashes studio chain. 7 years in the beauty industry. -
- Sana ChoyakhMarketing expert and UN Women mentor. Managing Director of Flair & Vision Consultancy. Regional sales at Lutron.
- Yara MadiEducation development manager & digital marketing manager of madi International. Masters degree in digital marketing & management at IE University Madrid. Double concentration of information systems & marketing at American university of Beirut.
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Elena Motchanaya
Management experience - 17 years Co-owner of the MOTCHANY chain of beauty salons. - Maria CossentinoOwner of beauty salon and eyelash extensions school in Greece. Developed her own technique for lash extensions.
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- Roman TyrsinCertified international business trainer, ICTA coach, expert in beauty business service.
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- Sanskriti SanjeevFounder of a Personalised Beauty Box company, called HAUL IN ONE. Professional makeup artist.
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Have you achieved great results? Do you have a story to tell?
Danil Simonov
CEO of performance marketing agency Haunds
7 years in marketing
We work with World Class brands, Sber, World Gym and others.
Over the past year, we helped our partners earn >$30M
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Ema Bejenaru
Founder and owner of the Ema Bejenary salon and the academy.
A wide-ranging beauty trainer, internationally accredited judge and Wonder Lashes brand ambassador.
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Princess Dyana Shiffaire
Product Formulator, Manufacturer. Ex L’Oréal Product Administrator & Hair Science. Founder Papparazzy, Partner Research & Development Pvt LTD.
Dyana Shiffaire is the First to Product Review with 12 years of experience, Pre and post for Beauty Brands. She also reviews Salons in Media as Top luxury Salon by services, products/ Brands used and Treatment Note.
Dyana Shiffaire is Worlds First Collaboration conglomerate between Top Luxury Salon and Beauty / Cosmetic Brands also ensures association between Brands, Salons & artist, assisting them in Brand awareness with global reach, with a motive to accord with Curated Top Brands, Luxury Salons and Top artist ensuring the confidence in Very Important Products Only( VIP ONLY ). Brands Experience:
L’Oréal Professional,
Kerastase,
Ardell eyelashes - India,
Marc Antony - India,
Tips & Toes Nails,
EN7 - Australia,
Aira - Hydra Facial.
Dyana Shiffaire is Worlds First Collaboration conglomerate between Top Luxury Salon and Beauty / Cosmetic Brands also ensures association between Brands, Salons & artist, assisting them in Brand awareness with global reach, with a motive to accord with Curated Top Brands, Luxury Salons and Top artist ensuring the confidence in Very Important Products Only( VIP ONLY ). Brands Experience:
L’Oréal Professional,
Kerastase,
Ardell eyelashes - India,
Marc Antony - India,
Tips & Toes Nails,
EN7 - Australia,
Aira - Hydra Facial.
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Imen Latrous
Founder of a chain of beauty salons - FIVE SENSES SPA.
Imen has held various positions in the beauty industry and has worked in both areas of the business as a buyer and supplier, also participated in training and consulting and worked as a mystery guest evaluating spas and salons.
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Sana Choyakh
Marketing expert and UN Women mentor. Managing Director of Flair & Vision Consultancy. Regional sales at Lutron.
Sana is an entrepreneur, marketing expert, and mentor for UN Women. She is the founder and managing director of Flair & Vision Consultancy, a marketing and growth strategy firm that supports startups and small and medium-sized businesses in the fragrance, personal care, and home goods industries.
Sana advocates for expanding the rights and opportunities of women and youth and helps women and young entrepreneurs fully realize their potential and achieve financial independence to participate in the economic growth of their communities.
Sana advocates for expanding the rights and opportunities of women and youth and helps women and young entrepreneurs fully realize their potential and achieve financial independence to participate in the economic growth of their communities.
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Yara Madi
Education development manager & digital marketing manager of madi International
Masters degree in digital marketing & management at IE University Madrid. Double concentration of information systems & marketing at American university of Beirut
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Anna Malenkina
Founder & CEO of MALLYNA Lash & Brow salon chain.
Founder & CEO of MALLYNA Lash & Brow salon chain, one of the most popular Lash & Brow beauty salon chains in Las Vegas. 9 years of experience as a beauty business owner.
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Elena Motchanaya
Co-owner of the MOTCHANY chain of beauty salons.
Experience in management - 17 years. Director of the international educational center of hairdressing art "Motchany Academy". Author of the book for beauty salon managers "How to open a beauty salon and not close it within a year."
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Angela Thomas
Mentor and business coach with 23 years of experience in the beauty industry. Owner of the BeautyBIZZ beauty school in Germany and Angel success consulting in Dubai. Author of the book 1x1 at BeautyBIZZ. Invented a mentoring program for spas and beauty salons.
Created a mentoring program for spas and beauty salons. Helps students achieve higher income, gain new and retain existing clients.
19 years of experience as a cosmetologist
23 years as an entrepreneur
11 years as a trainer
19 years of experience as a cosmetologist
23 years as an entrepreneur
11 years as a trainer
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Maja Kiprovska
Founder and CEO of ML Beauty Academy, FLEEK Beauty and Business Magazine. Founder of ML PRO Professional products by Maja Kiprovska.
Founder and CEO of ML Beauty Academy one of the most prestigious academies worldwide offering professional group and individual beauty, Eyelash Extensions, Nails and Microblading trainings for beginners and advanced technician.
Founder and CEO of FLEEK Beauty and Business Magazine with headquarter in London with 14 global franchises.
Founder of ML PRO Professional products by Maja Kiprovska.
Maja Kiprovska is 27 years experienced beauty therapist based in Central London and past 13 years International Master Lash Inc Educator for Lashes, International Mystic Nails Educator and International Microblading Educator with more that 3000 students worldwide.
Founder and CEO of FLEEK Beauty and Business Magazine with headquarter in London with 14 global franchises.
Founder of ML PRO Professional products by Maja Kiprovska.
Maja Kiprovska is 27 years experienced beauty therapist based in Central London and past 13 years International Master Lash Inc Educator for Lashes, International Mystic Nails Educator and International Microblading Educator with more that 3000 students worldwide.
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Sanskriti Sanjeev
Founder of a Personalised Beauty Box company, called HAUL IN ONE. Professional makeup artist.
HAUL IN ONE continues to be the only personalised beauty box service in the UAE and was quickly featured in Cosmopolitan, Vogue, and many others within a year of operations. Sanskriti were also invited to partner with Women In Leadership forum to provide gift boxes to their panel speakers which included celebrated figures like Sara AlMadani and the then Princess of Luxembourgh.
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Maria Cossentino
Owner of beauty salon and eyelash extensions school in Greece.
Developed her own technique for lash extensions.
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Inna Ilyina
Founder and owner of the WHITE FOX chain of premium beauty salons.
This year, the WHITE FOX salon network celebrates its 15th anniversary. It has over 100 specialists and 1000 sq.m for beauty, medical, and SPA center.
The creator of the FOXLAB clothing brand.
Inna is also launching a new project - the WhiteFoxScool educational center in the beauty industry.
A resident of the Club First "CLUB FIRST".
An expert in organizing impeccable service in the service industry.
She has achieved the perfect balance between Family, Healthy Lifestyle, and Business. A mother of many children.
The creator of the FOXLAB clothing brand.
Inna is also launching a new project - the WhiteFoxScool educational center in the beauty industry.
A resident of the Club First "CLUB FIRST".
An expert in organizing impeccable service in the service industry.
She has achieved the perfect balance between Family, Healthy Lifestyle, and Business. A mother of many children.
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Roman Tyrsin
Certified international business trainer, ICTA coach, expert in beauty business service.
Over 15 years of practice, conducted over 2000 offline trainings in 12 countries. Roman's cases include the best beauty salons in the CIS, Europe and the USA. He has trained over 20,000 beauty professionals and salon owners.
Founder of BOOM BEAUTY, an online platform for beauty professionals education with more than 3000 active users.
Founder of BOOM BEAUTY, an online platform for beauty professionals education with more than 3000 active users.
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Anastasia Machero
Co-owner of the BeautyKafedra.
Consultant in beauty&fitness.
Ex Development Director branch of DESSANGE, LIQ skinbar, MONE.
Ex Development Director branch of DESSANGE, LIQ skinbar, MONE.
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Patimat Muslimova
Owner of the Lounge Lashes studio chain. 7 years in the beauty industry.
Grew from master to leader and owner of the studios. Successfully developed mentoring for beauty experts. Increased income threefold by going online.
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Ekaterina Akhmetshina
Founder and owner of Serebro manicure studio chain.
Built the largest network in the city, with a staff of more than 70 employees and a monthly attendance of more than 4000 clients. Expert in building a system in business, author of the program "Effective manager. Instructions for managing your business".
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Conference Program 2023
All that is important to know in the salon business in 2023
May 13 (main venue)
10:00 - 10:45
Angela Thomas
How to gain more revenue with the money making process of check in
and check out
and check out
- Schedule efficiency through rhetoric steering of customers
- Process optimization in 3 steps during checkout for upsell, cross-sell, recommendations with a guarantee of success through
- Typifications of customers
- Improvement of customer loyalty through the Kano principle (customer satisfaction scale)
- Automatic generation of Google recommendations for digital visibility
10:45 - 11:30
Anna Malenkina
Motivation-based team management for the beauty industry
- The power of motivation, high-performing teams that are driven to succeed
- Importance to recognize what motivates each team member
- Motivation through personalized recognition
- Different types of motivators (money, career, status, recognition, professional development, IQ development, manager’s love, colleagues’ love, client’s love, self-realization, mission)
- How to recognize employee motivators
- Motivation tactics
10:45 - 11:30
Imen Latrous
Winning Over Customers: Trends in Attraction, Retention, and Automated
Communication
Communication
- Impactful trends in attracting new clients
- Sustainability can help you attract a new target audience here is how
- How AI can aid in attracting and retaining more clients for your business?
12:30 - 13:15
Ekaterina Akhmetshina
Employee hiring
- Stages of hiring
- Hiring funnel
- Digitalization of hiring
- Job announcement that will work
- How to sell your job position during an interview
- Which questions to ask during an interview to determine if the candidate is a good fit
- Onboarding
13:15 - 13:55
Elena Motchanaya
How to build a model of a profitable salon business, so that the team grew, and customers become «fans» of your business!
- 3 ways to develop the «dream team»!
- How to properly motivate the team to work with you for years?
- Algorithm of «self-motivational» scale for the beauty salon team
- Non-material motivation of staff
- The key to the longevity success of your beauty business!
14:55 - 15:40
Roman Tyrsin
Service of the future for beauty salon managers
- The impact of customer service on business growth
- Good service vs great service
- Working with the expectations from different generations of customers
- 4 reasons why customers silently leave
- Service standards and why they don't work
- Advertising vs service or how to save on finding clients in today's reality
- How to integrate service into business processes
- Dealing with complaints and dissatisfied clients
- Collecting feedback from clients
- Summarizing
15:40 - 16:25
Aisha Jagieva
What a salon needs to do to make a master dream to develop with it
- 6 best options for salon
- Working conditions / organization of work
- Regular flow of clients
- Salon fame and Personal brand of the leader
- Unique option - master training
- Team building
- Career growth opportunity / Development
16:25 - 17:05
Princess Dyana Shiffaire
Defining brands is getting harder and harder
- Step out from pre meditative comfort zone and analyze what exactly you need now
- Who is dominant and why - brand or client
- Choosing a strategy for your salon
- Examples of salons and how they built their work
- Do you need your own brand and products? Will it bring to your salon growth?
17:20 - 18:05
Ema Bejenaru
How increase your bussines salon
- Creating a mission statement and defining values
- Differentiation, why would they choose you
- The two motivators to buy
- Developing a strategic plan
- The formula of success
- The importance of networking for business
18:05 - 18:50
Maria Cossentino
How to open a beauty salon with a small budget
- How it started:
- Growing my business:
- The key to be always on top:
20:00-24:00
Party on a yacht for VIP ticket holders
May 14 (main venue)
10:00 - 10:45
Sanskriti Sanjeev
Inclusivity and representation through personalization – the new beauty
consumer
consumer
- What is the difference between inclusivity & Representation
- Market trends with respect to these new customer considerations (e.g. inclusive, clean, sustainably produced, upcycling, employee management etc.)
- How beauty brands are currently pivoting to cater to these new needs
- Potential ways forward for both online and offline businesses to attract the new kind of consumer and align with their changing sensibilities
10:45 - 11:30
Galina Spierling
Legal aspects of salon promotion in the Middle East. How to develop a beauty salon?
- Opening and set up
- Departments and its fields in your business
- HR and employee/employer relations
- Clientele and salon relations
- Labor law main topics to know
11:30 - 12:15
Patimat Muslimova
How the owner of a beauty salon to reach a new level of income through the introduction of online
- The experience of incorporating online into your business
- How to go online and most importantly - why
- Key tools for selling online
12:30 - 13:15
Elena Alexeyuk
Traffic of the future «tomorrow will be today»
- In the last 3 weeks we rocked the reels mechanics and the account grew from 40,000 reaches to 1.1 million
- I'll give you 3 key actions without which no customer acquisition will work
- How we're missing 75% of our customers and not seeing the obvious what customers really need
- I'll give a ready-made breakdown of the target audience in one of the loosest niches
- How to guarantee 100% quality of service in your salon, so that every client would leave happy and want to come back
14:55 - 15:40
Yara Madi
How to build automated sales funnels for you beauty services and trainings, and make high income fast with most effective marketing strategy
- One of the main tasks of any business is to build an effective system for attracting and retaining clients
- The proven way to increase sales in the salon — to analyze the client’s path along the sales funnel, understand at which stages clients are screened out and why, and then eliminate the reasons that prevent clients from making a purchase
- Together with you, we will analyze what an automated sales funnel in the beauty industry is, how to build it, and how exactly to increase the income of the salon with it
15:40 - 16:25
Maja Kiprovska
Types of promotional strategies that may be put into action to change people’s ideas about your company
- What is a promotion strategy?
- Promotion strategy vs. marketing strategy
- Types of marketing promotion strategies, with examples
- Best practices for a successful promotion strategy
- Strategize your way to successice
16:25 - 17:05
Sana Choyakh
Captivating the senses: How sensorial marketing can transform your beauty salon experience
- Sensorial marketing and its importance
- The power of the senses in an integrated marketing approach - olfaction, sight, taste, hearing, touch
- Case studies of successful sensorial marketing campaigns
- Applying sensorial marketing in practice
17:20 - 18:05
Laura Gheorghe
The strategy to enlarge a community on Instagram and the way to attract a higher number of customers that will help you increase your level and also your prices
- First step to follow if you start your Instagram page
- Defining the target audience and goals of your page
- Why the caption of each post helps to attract a good quality of customers and also educate them with info about your services
- The frequency in your posts and Instagram stories
- Post on the right hour
18:05 - 18:50
Danil Simonov
The basics of paid lead generation through scalable traffic tools for beauty projects
- Google Ads and other Google tools for leadgen.
- Facebook Ads and opportunities to increase conversion to an application and entry.
- Pinterest, TikTok and other atypical lead generation tools.
- Tools to increase conversions from traffic to leads (and also - analytics) - how to improve the effectiveness of your marketing investment?
May 15
A day of individual business analysis with experts.
Personal consultations on business development with top experts.
The analysis takes place individually or in mini-groups in the following fields:
Staff
How to build a clearer and more stable interaction system? Standards, job descriptions, optimization of the motivation system.
Marketing and PR
What promotion channels should be used? How to get maximum new customers at minimum cost?
SMM promotion
What new features of social media are you not using to promote your salon? What to improve and optimize in your SMM strategy?
Automation
What automation solution to use? What processes can still be optimized to reduce costs?
Service
How to exceed customer expectations? New tools to improve the quality of service.
Salon development
How to scale a business? How to launch a successful franchise? How to maximize salon profits?
The analysis takes place individually or in mini-groups in the following fields:
Staff
How to build a clearer and more stable interaction system? Standards, job descriptions, optimization of the motivation system.
Marketing and PR
What promotion channels should be used? How to get maximum new customers at minimum cost?
SMM promotion
What new features of social media are you not using to promote your salon? What to improve and optimize in your SMM strategy?
Automation
What automation solution to use? What processes can still be optimized to reduce costs?
Service
How to exceed customer expectations? New tools to improve the quality of service.
Salon development
How to scale a business? How to launch a successful franchise? How to maximize salon profits?
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