Dubai SalonWeek
Dubai SalonWeek
Conference on the development of beauty salons in 2024/25
What It Was Like in Dubai in 2024
Become the №1 beauty salon in your city!
A Look Back at 2024
What did we talk about a year ago? What inspired our guests and left a lasting impression? Take a look through the highlights, photos, and mini-reports from «Dubai SalonWeek 2024»
Who shared their experience in 2024?
Owners and managers of top beauty salons, renowned business coaches — those with successful experience in growing businesses in the industry
Angela Thomas 🇦🇪 🇩🇪
Mentor and business coach with 23 years of experience in the beauty industry. Owner of the BeautyBIZZ beauty school in Germany and Angel success consulting in Dubai. Author of the book 1x1 at BeautyBIZZ. Invented a mentoring program for spas and beauty salons.
Galina Spierling
Owner Galina's Hair and Beauty Salon Dubai. General Manager at BPS parpharmacueticals and beauty supplies. Director at Hair and nails Championship Dubai at PBGCC. Business development consultant/
Igor Stoyanov
Founder and owner of the largest chain of image laboratories PERSONA. Experience in opening more than 100 beauty salons in various regions.
Katie Godfrey
Expert business strategist to help beauty salons scale to their next level, doubling their income & create more freedom. Podcast host “The life of KG” with over 30,000 listeners. Salon owner of 15 years & former salon franchise owner. CEO of KG Professional, Eyelash training academy for in-house and online courses Professional salon product range sold worldwide.
Emma Wright
Award-winning beauty expert with 20 years in the industry, clinic owner for celebrity clients, and educator of 13 years. Specialist in six-figure salon growth and part of VTCT’s round table for new industry qualifications. Mindset speaker and meditation coach.
Carla Zebrowski
CEO of Salon Jedi and co-author of seven times Amazon Bestseller, The Salon Jedi: The Big Business Breakthrough For Ambitious Salon Owners. A Certified Ho'oponopono Practitioner and Certified Salon Jedi Coach and Mindset Magic & Miracles Coach, Public Speakers University qualification. International speaker and the lead Salon Jedi coach in the Hair and Beauty industry in the UK as well as internationally in the USA and most recently in Dubai.
Faizan Munawar Ibrahim
Co-Founder & CMO of IQRA WORLDWIDE AI BLOCKCHAIN HOLDINGS company based in Monaco, Estonia, Pakistan, UAE and Turkey. Tech Entrepreneur, AI, Blockchain, Digital Branding, Marketing, Online Store Expert & Digital Strategist with more than 234 Million views and more than 3.2 million subscribers on his AI automated YouTube & Instagram channels. He has advised more than 63 salons across the globe
Yana Bespechnaya
Founder and CEO of the Alexander Todchuk Studio chain of salons, the largest hairdressing brand in the premium segment.
Natalia Volkova
Head of the beauty salon chain "Na Vysote" 3 premium salons in 2 years in different countries. Mentor of beauty experts, mentor for opening salons.
13 years in the beauty business.
13 years in the beauty business.
Ayna Daniyalova
Founder of the beauty territory “Ayna Studio”.
Beauty expert on TV.
24 years in beauty: the path from hair stylist to international expert. Certified image maker with international education
Beauty expert on TV.
24 years in beauty: the path from hair stylist to international expert. Certified image maker with international education
Daria Morunova
Founder and owner of the “COCOS” chain of full-cycle beauty salons and licensed training centers. Over 4 years, we opened more than 80 premium format salons with a full range of services.
Elena Sarkisova
Founder and CEO of the international cosmetics production holding INIT PROF, 17 years in business, humanitarian and economic education, Alumni Skolkovo, Executive Coach, trainer, speaker.
Yulia Podgornaya
Founder of the chain of premium beauty salons UNIQUE PERSONA Dubai, body correction studio BodyLab.
Anton Chernyshov
Co-founder and CEO of the Nexfit EMS network of fitness clubs, Nexfit Wellness clinics and Digital Falcon digital agency. Lived 13 years in Dubai. Built a team of 100 people in 5 countries in the Middle East
Ilia Polshikov
Owner and CEO of the Impuls Medical group of companies (Israel), the largest manufacturer of medical and cosmetic equipment for over 10 years. Serial entrepreneur. Expert in frontline sales and author of the course "The Art of Selling for Beauty Professionals." Speaker at conferences and forums.
Svetlana Smolyansky
Certified cosmetology teacher and head teacher of cosmetology colleges from the Israeli Ministry of Labor. Cosmetology training center, advanced training and business promotion Cosvetics School, 11,000+ graduates from 57 countries. Certified marketer, international lecturer on business development.
Irina Savina
Founder of Svoboda24 company Built more than 150 effective sales departments. Certified business trainer of the “International Academy of Expertise and Evaluation” - more than 2,000 training hours, more than 50 training programs developed
Qualified coach specializing in “Individual coaching”
Entrepreneur - 3 successfully implemented businesses
Qualified coach specializing in “Individual coaching”
Entrepreneur - 3 successfully implemented businesses
Alina Troitskaya
Director of a chain "Tut strigut"
Business trainer for managers of L’Oréal beauty salons
Producer of the most profitable beauty salons in Russia (400+ salons)
Business trainer for managers of L’Oréal beauty salons
Producer of the most profitable beauty salons in Russia (400+ salons)
Emerita Norkeliune
Founder of E.M.M.A. Beauty Lab beauty studio and training academy. Permanent Makeup Artist & Teacher. With more than 8 years of experience in the beauty industry. With more than 1200 clients per year. Judge and organizer of various Lithuanian and international PMU championships.
Anastasia Machero
Co-owner of the BeautyKafedra.
Svetlana Smolyansky
- Owner of the cosmetology training center and business development CosVetics School Israel.
- Owner of the premium beauty salon CosVetics TLV.
- Owner of an online school, 11,000+ students from 119 countries.
- I teach how a cosmetologist and beauty industry specialist can earn $1000+ per day from one workplace. No stress.
- GIGI trainer-technologist for 14 years.
- Teacher at GIGI Academy for 18 years and head teacher at GIGI Center for 3 years.
- Expert who bankrolls social networks for more than half a million dollars a year.
- Speaker at international seminars, congresses, conferences.
- Author of the coaching business programs “Beauty Millionaire” (BM) and “In-Demand Online Cosmetologist” (WOK).
- Author of the book "Beauty Millionaire"
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Angela Thomas
Mentor and business coach with 23 years of experience in the beauty industry. Owner of the BeautyBIZZ beauty school in Germany and Angel success consulting in Dubai. Author of the book 1x1 at BeautyBIZZ. Invented a mentoring program for spas and beauty salons.
Created a mentoring program for spas and beauty salons. Helps students achieve higher income, gain new and retain existing clients.
19 years of experience as a cosmetologist
23 years as an entrepreneur
11 years as a trainer
19 years of experience as a cosmetologist
23 years as an entrepreneur
11 years as a trainer
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Galina Spierling
Owner Galina's Hair and Beauty Salon Dubai.
General Manager at BPS parpharmacueticals and beauty supplies. Director at Hair and nails Championship Dubai at PBGCC. Business development consultant
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Igor Stoyanov
Founder and owner of the largest network of image laboratories PERSONA. Experience in opening more than 100 beauty salons in various regions.
- Business practitioner - 25 years of successful creation and promotion of salons.
- Founder of the PERSONA school of stylists.
- Guardian of the TOP standards of the PERSONA project.
- PERSONA is one of the leaders and trend setters in the beauty industry.
- PERSONA is the largest chain of beauty salons in the CIS.
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Tara Rose Kidd
Owner of Tara Rose Salons, Fratelli Barbershop, and Tara Rose Academy.
- Established: 2009
- Growth: From a single-handed operation to over 100 staff members. - Vision:To create career path opportunities for team members and provide a safe space for clients to not only look amazing but also feel their best also
- 5 salons
Tara Rose Academy:
- Mission: To build comprehensive Technical skill sets, But also focusing not only on technical abilities but also on mindset, communication, profit building, and personal branding.
- Established: 2009
- Growth: From a single-handed operation to over 100 staff members. - Vision:To create career path opportunities for team members and provide a safe space for clients to not only look amazing but also feel their best also
- 5 salons
Tara Rose Academy:
- Mission: To build comprehensive Technical skill sets, But also focusing not only on technical abilities but also on mindset, communication, profit building, and personal branding.
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Katie Godfrey
Expert business strategist to help beauty salons scale to their next level, doubling their income & create more freedom.
Podcast host “The life of KG” with over 30,000 listeners.
Salon owner of 15 years & former salon franchise owner.
CEO of KG Professional, Eyelash training academy for in-house and online courses Professional salon product range sold worldwide.
Currently look after over 40 salons and helped over 500 businesses.
Won over 20 awards including Business Strategist of the year, eyelash artist of the year & salon of the year.
Been published over 100 times in magazines, newspapers and writer for industry magazines.
Author of two books. 1 being a number 1 best seller. New book launching in April 2025.
Podcast host “The life of KG” with over 30,000 listeners.
Salon owner of 15 years & former salon franchise owner.
CEO of KG Professional, Eyelash training academy for in-house and online courses Professional salon product range sold worldwide.
Currently look after over 40 salons and helped over 500 businesses.
Won over 20 awards including Business Strategist of the year, eyelash artist of the year & salon of the year.
Been published over 100 times in magazines, newspapers and writer for industry magazines.
Author of two books. 1 being a number 1 best seller. New book launching in April 2025.
Back
Emma Wright
• Multi Award winning therapist and clinic
• 20 years beauty industry experience
• judge, Mindset International Speaker and Batchelor of science undergraduate
• 15 years business experience
• owner of a clinic used by celebrities
• Breathwork & Meditation Coach
• Specialist in growing a six figure salon
• 13 years qualified educator
• multi award winning PMU artist
• I am part of VTCT round table of industry experts that create new qualification in the industry
• 20 years beauty industry experience
• judge, Mindset International Speaker and Batchelor of science undergraduate
• 15 years business experience
• owner of a clinic used by celebrities
• Breathwork & Meditation Coach
• Specialist in growing a six figure salon
• 13 years qualified educator
• multi award winning PMU artist
• I am part of VTCT round table of industry experts that create new qualification in the industry
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Carla Zebrowski
CEO of Salon Jedi and co-author of seven times Amazon Bestseller, The Salon Jedi: The Big Business Breakthrough For Ambitious Salon Owners.
A Certified Ho'oponopono Practitioner and Certified Salon Jedi Coach and Mindset Magic & Miracles Coach, I also have a Public Speakers University qualification.
International speaker and the lead Salon Jedi coach in the Hair and Beauty industry in the UK as well as internationally in the USA and most recently in Dubai.
Co-host for our the first successful Mindset Magic and Miracles Salon Retreats in the Maldives and Santorini in 2022 and 2023
I have run my own Hotel, worked in a Bank, been a visual merchandiser for a global company, and worked for Virgin before joining Caroline (founder of Salon Jedi and award winning Ego Hair Design) as a Front of House Manager at Ego in June 2012.
It was a very quick and natural progression for Carla to begin working alongside Caroline as the first Salon Jedi Coach and now CEO of Salon Jedi Carla says, “I love sharing my knowledge and giving advice and training, seeing it being implemented and watching other people achieve their goals because of the difference my advice has made. ”
A Certified Ho'oponopono Practitioner and Certified Salon Jedi Coach and Mindset Magic & Miracles Coach, I also have a Public Speakers University qualification.
International speaker and the lead Salon Jedi coach in the Hair and Beauty industry in the UK as well as internationally in the USA and most recently in Dubai.
Co-host for our the first successful Mindset Magic and Miracles Salon Retreats in the Maldives and Santorini in 2022 and 2023
I have run my own Hotel, worked in a Bank, been a visual merchandiser for a global company, and worked for Virgin before joining Caroline (founder of Salon Jedi and award winning Ego Hair Design) as a Front of House Manager at Ego in June 2012.
It was a very quick and natural progression for Carla to begin working alongside Caroline as the first Salon Jedi Coach and now CEO of Salon Jedi Carla says, “I love sharing my knowledge and giving advice and training, seeing it being implemented and watching other people achieve their goals because of the difference my advice has made. ”
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Zehra Zahid
Expert Acupressure Therapist & Facialist with experience in Saudi Arabia, Bahrain, Pakistan & USA, Owner of Xee Beauty Studios Saudi Arabia/ Pakistan registered in USA, Chairperson/Convener FPCCI (Federation of Pakistan Chambers of Commerce & Industry), Writer & Xee Beauty LLC President. Recepient of Sitara-e-Pakistan award, 700,000 plus followers on Facebook page Xee Beauty, President Xee Learning Initiative where we train underprivileged women and have made many women stand on their own. TV News Anchor ( PTV News/ Discover Pakistan Saudi Arabia/ Saudi Arabian News . With a passion in being the first Pakistani female business leader in the lash industry, first Pakistani female who received the Saudi Driver’s License & first Pakistani female Anchor in Saudi Arabia
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Faizan Munawar Ibrahim
Tech Entrepreneur, AI, Blockchain, Digital Branding, Marketing, Online Store Expert & Digital Strategist with more than 12.2 Million monthly views on his personal handles and 234 Million views and more than 3.2 million subscribers on his AI automated YouTube & Instagram channels. He is currently Co-Founder & CMO of IQRA WORLDWIDE AI BLOCKCHAIN HOLDINGS company based in Monaco, Estonia, Pakistan, UAE and Turkey. He has adviced more than 63 salons across the globe to uplift their digital online store sales revenue across the globe including Choice Prime Saloons Chain in the Middle East.
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Yana Bespechnaya
Founder and CEO of the Alexander Todchuk Studio chain of beauty salons, the largest designer hairdressing brand in the premium segment.
She has assembled a unique team of more than 150 craftsmen, 60% of whom have been working in the company for 10 to 25 years.
An unprecedented case in team building is the lack of turnover. Introduced the most advanced methods of managing and digitizing key performance indicators for beauty salons.
“Alexander Todchuk Studio” is a trendsetter with its own proprietary technologies. Every year the brand releases several fashionable collections of looks. 25 years in the industry.
Yana is a producer and CEO of Todchuk Education, an education system for professional hairdressers. More than 200,000 hairdressers have been trained using A. Todchuk’s proprietary “Smart Haircut” technology.
Expert in management, marketing, team building in the beauty industry, talent management and organizational change. Executive speaker, business consultant, mentor and coach.
An unprecedented case in team building is the lack of turnover. Introduced the most advanced methods of managing and digitizing key performance indicators for beauty salons.
“Alexander Todchuk Studio” is a trendsetter with its own proprietary technologies. Every year the brand releases several fashionable collections of looks. 25 years in the industry.
Yana is a producer and CEO of Todchuk Education, an education system for professional hairdressers. More than 200,000 hairdressers have been trained using A. Todchuk’s proprietary “Smart Haircut” technology.
Expert in management, marketing, team building in the beauty industry, talent management and organizational change. Executive speaker, business consultant, mentor and coach.
Back
Natalia Volkova
Head of the beauty salon chain "Na Vysote" 3 premium salons in 2 years in different countries. Mentor of beauty experts, mentor for opening salons.
13 years in the beauty business.
I work with owners of premium beauty salons.
I train colorists from 0 all over the world
I provide mentoring for practicing beauty masters.
I work with owners of premium beauty salons.
I train colorists from 0 all over the world
I provide mentoring for practicing beauty masters.
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Ayna Daniyalova
Founder of the beauty territory “Ayna Studio”.
Beauty expert on TV.
24 years in beauty: the path from hair stylist to international expert.
- Creator of premium aroma products for the home “By Ayna Beauty”
- Creator of personal hair care solutions “Ayna Studio”
- Certified image maker with international education
- Speaker at conferences on beauty industry development
- Speaker of the Association "Women in Business"
24,000+ Cut, colored, and styled hair for 20 years as a top hair stylist
100+ Image and style consultations
70+ Consultations on personal growth and taking the beauty salon to a new level
Expert in:
- Systematization of beauty business
- In hiring and motivating the team
- Creating premium customer service
- In creating a personal image and style
- In hair care topics
- In matters of personal growth and relationships
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Elena Sarkisova
Founder and CEO of the international manufacturing cosmetics holding INIT PROF, 17 years in business, humanitarian and economic education, Alumni Skolkovo, Executive Coach, trainer, speaker.
- 6 own cosmetic brands and over 850 representative offices around the world.
- A cosmetic laboratory that annually produces more than 100 new brands for its customers on a contract basis.
- Winner of the federal award “Leading Women of Russia 2021” in the “Production” nomination and among all nominations.
- Leader in its category of cosmetic products on Russian marketplaces.
- A cosmetic laboratory that annually produces more than 100 new brands for its customers on a contract basis.
- Winner of the federal award “Leading Women of Russia 2021” in the “Production” nomination and among all nominations.
- Leader in its category of cosmetic products on Russian marketplaces.
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Daria Morunova
Founder and owner of the “COCOS” chain of full-cycle beauty salons and licensed training centers. Over 4 years, we opened more than 80 premium format salons with a full range of services.
Founder and manufacturer of eco-brand COCOSBEAUTY and COCOSLAC.
I have been an entrepreneur for 10 years and the owner of 5 of my own patents.
Mentor. Over 150 franchises sold and packaged. With her programs, she has helped more than 100 entrepreneurs take their business to a new level and at least double their income.
I have been an entrepreneur for 10 years and the owner of 5 of my own patents.
Mentor. Over 150 franchises sold and packaged. With her programs, she has helped more than 100 entrepreneurs take their business to a new level and at least double their income.
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Yulia Podgornaya
Under the leadership of Julia - UNIQUE PERSONA
- In 2024, 2 new UNIQUE PERSONA salons were opened in Downtown and Palm Jumeirah locations.
- The staff as of September 2024 is 80 people, plans are to increase the number of employees to 100 by the end of 2024.
- The total area of the beauty space is 800 square meters.
- Creator of a unique project for health improvement and body shaping for women in Dubai “BODY LAB”.
- Professor at the international university SYNEGRY "BUSINESS SCHOOL DUBAI"
- Winner of THE ICONIC AWARD III in the categories “WOMAN IN BUSINESS”, “WOMAN LEADER”, “BUSINESS AS A PHILOSOPHY”
- Conference speaker
- Main beauty partner of the music festival “ZHARA FEST 2019”, “BIG MUSIC FEST 2023”, ZHARA FEST 2024”, “BIG MUSIC FEST 2024”
- Speaker at the EXPO 2020 forum “Women of Russia”
- Speaker of the Atlanta business club in Dubai
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Anton Chernyshov
- A graduate of a private school in Switzerland and a higher education institution in the UAE, he lived in Dubai for 13 years.
- Built a team of 100 people in 5 countries in the Middle East.
- Co-founder and CEO of the Nexfit EMS network of fitness clubs, Nexfit Wellness clinics and Digital Falcon digital agency.
- Digital Falcon Agency was awarded by Dubai Police and Dubai Chamber of Commerce for its outstanding work.
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Ilia Polshikov
Owner and CEO of the Impuls Medical group of companies (Israel), the largest manufacturer of medical and cosmetic equipment for over 10 years. Serial entrepreneur. Expert in frontline sales and author of the course "The Art of Selling for Beauty Professionals." Speaker at conferences and forums.
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Irina Savina
Founder of Svoboda24 company Built more than 150 effective sales departments
Certified business trainer of the “International Academy of Expertise and Evaluation” - more than 2,000 training hours, more than 50 training programs developed
Qualified coach specializing in “Individual coaching” Business consultant - more than 70 hours of personal consultations on building sales departments
Creator of the “Learn to Win” project for young entrepreneurs and the “Effective Leader” project Author of the sales and management course
Entrepreneur - 3 successfully implemented businesses
Speaker of events, more than 50 speeches at events from 10 to 1000 people
Certified business trainer of the “International Academy of Expertise and Evaluation” - more than 2,000 training hours, more than 50 training programs developed
Qualified coach specializing in “Individual coaching” Business consultant - more than 70 hours of personal consultations on building sales departments
Creator of the “Learn to Win” project for young entrepreneurs and the “Effective Leader” project Author of the sales and management course
Entrepreneur - 3 successfully implemented businesses
Speaker of events, more than 50 speeches at events from 10 to 1000 people
Back
Alina Troitskaya
Director of a chain of salons "Tut strigut"
Business trainer for managers of L’Oréal beauty salons
Producer of the most profitable beauty salons in Russia (400+ salons)
Business trainer for managers of L’Oréal beauty salons
Producer of the most profitable beauty salons in Russia (400+ salons)
Back
Emerita Norkeliune
Founder of E.M.M.A. Beauty Lab beauty studio and training academy, my team trains beauty masters in various fields.
Permanent Makeup Artist & Teacher. With more than 8 years of experience in the beauty industry.
With more than 1200 clients per year.
Judge and organizer of various Lithuanian and international PMU championships.
I am constantly improving my knowledge and skills and sharing them with my students. I consider everyone as my colleagues and I do not feel that we are in competition. I am very happy to participate in various projects to share my experience and knowledge.
Permanent Makeup Artist & Teacher. With more than 8 years of experience in the beauty industry.
With more than 1200 clients per year.
Judge and organizer of various Lithuanian and international PMU championships.
I am constantly improving my knowledge and skills and sharing them with my students. I consider everyone as my colleagues and I do not feel that we are in competition. I am very happy to participate in various projects to share my experience and knowledge.
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Anastasia Machero
Co-owner of the BeautyKafedra.
Consultant in beauty&fitness.
Ex Development Director branch of DESSANGE, LIQ skinbar, MONE.
Ex Development Director branch of DESSANGE, LIQ skinbar, MONE.
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Linsey MacRae
Founder of Flawless Hair Extension Courses, brings 24 years of expertise in hair extensions.
With 15+ years owning flawless Glasgow salon and a £250K annual turnover with a small team, she has trained over 1,500 students to launch successful beauty careers. As a business coach, she empowers salon owners to increase their income through innovative social media strategies and premium service positioning.
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2024 Conference Program
Everything you need to know about the salon business in 2024
NOVEMBER 19
Hall Management, Team, Scaling
Hall Management, Team, Scaling
- Conscious Service: Methods for Enriching a Product (Service) Tailored to the Target Audience
- Emerging Demands and Evolving Expectations of the Target Market
- Shifts in Customer Behavior Patterns. Customer Journey Mapping and Emotional Mapping as New Tools for Growing Your Client Base
- Hyper-Personalization: Deep Dive into Customer Experience and Detailed Segmentation Based on Individual Needs
- Issue #1 for Beauty Salon Owners: The Team
- The Impact of Team Performance on Revenue and Profit
- Recruitment and Onboarding
- Strategy and Tools
- Operating in a New Reality to Drive Profit Growth
- What Do You Really Want? How to Identify Your True Goals and Turn Dreams into Action. Real Steps Toward a Strong Business and Steady Sales
- From Fear to Action. Overcoming the Barriers That Hold You Back — Real Stories of Conquering Fear of Rejection and Self-Doubt
- Sales That Actually Work. Proven Sales Tools for the Beauty Industry. Simple, Effective Steps to Boost Your Revenue
- A Step-by-Step Growth Plan. Practical Actions to Build a Strong Business — from Launch to Expansion
- The Keys. Core Principles and Strategies for Succeeding — Even If You’re Starting from Scratch
• leadership and team management
• customer service and client focus
• financial management and investment
• automation and systems
• adaptability and innovation
Emma Wright
• customer service and client focus
• financial management and investment
• automation and systems
• adaptability and innovation
Emma Wright
- Global Shifts, Local Impact. Financial, political, and climate-related changes around the world directly influence client flow and revenue in Dubai.
- Migrants as the Core Client Base. Expats make up the majority of clients, shaping the unique nature of service expectations.
- Hiring Specifics in the UAE. Local Emiratis typically do not work in the service sector — shaping a distinct hiring landscape.
- Oversaturation in the Market. An abundance of beauty salons in Dubai drives intense competition and limits the potential client pool.
- Starting from Scratch. Even if you’re a star in your home country, success in Dubai demands a full reset: adapting to local realities and reshaping your offer to meet the expectations of a sophisticated, diverse audience.
- How Service Quality Impacts Salon Revenue and Turnover
- Who’s Willing to Pay More — and Why?
- How Much Should You Invest in Service Excellence?
- How Service Shapes and Engages Your Target Audience
- How to Attract New Clients Through Outstanding Service
- Client Loyalty Systems: Retaining Your Customer Base Through Exceptional Service
• Niche & Target Audience: Identify your niche within the beauty industry. What does your studio stand for? A strong, clear value proposition helps your products stand out.
2. Market Research & Product Development
• Customer Feedback: Use feedback from your studio clients to understand their beauty needs. Your current clients are an ideal starting point for defining products that align with their expectations.
• Competitor Analysis: Look at competitors’ products to understand industry standards, packaging, and pricing strategies.
3.Branding and Packaging
• Visual Identity: Develop a cohesive visual style, including a logo, color scheme, and typography, that speaks to your brand’s personality.
• Product Packaging: Invest in packaging that aligns with your branding and appeals to your target audience. Packaging is crucial for standing out in a competitive market.
• Storytelling: Your story as a founder and your transition from studio to product line can resonate with customers. Share why and how you developed the products, possibly highlighting a journey from service expertise to formulation expertise.
4.Marketing and Launch Strategy
• Leverage Existing Client Base: Offer samples or early access to your loyal studio clients, who may become your first brand ambassadors.
• Digital Marketing: Use social media platforms to showcase the story behind the products and offer tutorials, behind-the-scenes looks, and client testimonials.
• Influencers and Partnerships: Consider partnerships with influencers or other brands that align with your values to increase visibility.
• In-Studio Sales & Events: Host launch events at your beauty studio, where clients can test and buy products on-site.
5.Sales Channels
• E-commerce Platform: Set up a website or partner with e-commerce marketplaces to sell products online. This will help you reach a wider audience beyond your local clients.
• Retail Partnerships: Explore options to place products in local boutiques, spas, or larger beauty stores.
• Scaling Production: As demand grows, work with suppliers and manufacturers to ensure you can meet larger orders without compromising quality.
Emerita Norkeliune
2. Market Research & Product Development
• Customer Feedback: Use feedback from your studio clients to understand their beauty needs. Your current clients are an ideal starting point for defining products that align with their expectations.
• Competitor Analysis: Look at competitors’ products to understand industry standards, packaging, and pricing strategies.
3.Branding and Packaging
• Visual Identity: Develop a cohesive visual style, including a logo, color scheme, and typography, that speaks to your brand’s personality.
• Product Packaging: Invest in packaging that aligns with your branding and appeals to your target audience. Packaging is crucial for standing out in a competitive market.
• Storytelling: Your story as a founder and your transition from studio to product line can resonate with customers. Share why and how you developed the products, possibly highlighting a journey from service expertise to formulation expertise.
4.Marketing and Launch Strategy
• Leverage Existing Client Base: Offer samples or early access to your loyal studio clients, who may become your first brand ambassadors.
• Digital Marketing: Use social media platforms to showcase the story behind the products and offer tutorials, behind-the-scenes looks, and client testimonials.
• Influencers and Partnerships: Consider partnerships with influencers or other brands that align with your values to increase visibility.
• In-Studio Sales & Events: Host launch events at your beauty studio, where clients can test and buy products on-site.
5.Sales Channels
• E-commerce Platform: Set up a website or partner with e-commerce marketplaces to sell products online. This will help you reach a wider audience beyond your local clients.
• Retail Partnerships: Explore options to place products in local boutiques, spas, or larger beauty stores.
• Scaling Production: As demand grows, work with suppliers and manufacturers to ensure you can meet larger orders without compromising quality.
Emerita Norkeliune
- Fear as a sales barrier: Sales are deeply emotional; uncover how personal fears and biases hold yourself and your team back and how you can change that
- Ethical Sales vs. Hard Selling: Learn the power of ethical sales by focusing on customer needs and trust-building, as opposed to aggressive tactics to hit targets
- Sales Education for Lasting Success: Transform your salon’s sales by investing time and money in ongoing education that empowers staff to communicate value confidently and ethically, creating a lasting impact.
- Sales as an Emotional Experience: Recognize that sales are deeply emotional, as clients buy based on how a product or service makes them feel. Cultivate a sales culture where empathy and authenticity help clients feel valued and confident
- Turning Objections into Opportunities: Teach your team that objections aren’t a "no"—they’re a chance to address concerns with empathy, building trust and guiding clients to feel confident in their choices.
Private party for participants!
The purpose of the party: to find like-minded people, exchange experiences, share the results of business experiments.
According to experience: Many people continue to communicate, cooperate, create joint projects, etc
The purpose of the party: to find like-minded people, exchange experiences, share the results of business experiments.
According to experience: Many people continue to communicate, cooperate, create joint projects, etc
20 NOVEMBER
Hall Promotion and Sales
Hall Promotion and Sales
- Sales Funnels: The Most Effective Way to Attract New Clients
- The Power of Synergy and Diversity in Funnel Strategies
- Step-by-Step Funnel Launch Algorithm
- Funnel Elements as Building Blocks — Tailoring Funnels to Fit Your Unique Business Needs
- From Manual Funnel to Automated Funnel — Just One Step Away
- How to Measure Funnel Conversion Rates
- How to Influence and Improve Your Conversion Metrics
- Strategy Starts with a Clear Goal
- Pros and Cons: A Comparative Analysis of Two Growth Paths
- The Business Owner’s Personality Shapes the Future of the Brand
- Useful Aggregators for Business Growth and Promotion
- Charity and Partnership Projects — How They Help Attract Clients and Build Trust
- Personal Branding as a Way to Define and Elevate Your Target Audience — The Power of Positioning
- Partnering with Industry Leaders and Entrepreneurial Communities
- How Additional Sales and Cross-Promotions Boost Salon Status and Market Perception
- Why you need more than social media to gain more clients within your business.
Social media is an essential platform for beauty salons to showcase their work, connect with potential clients, and build a recognisable brand. But so much more is needed than this.
- why marketing layers are a must have as part of growing a business and making the salon more profitable.
- Word-of-mouth - Word-of-mouth marketing and local marketing remains powerful in the beauty industry, building up them local connections.marketing and local marketing remains powerful in the beauty industry, building up them local connections.
- How email marketing is under utilised and you can make more money every week by having a strategy.
- Ways to build Your Online Presence for Local SEO. A strong online presence optimised for local search ensures that potential clients can easily find and choose your salon over competitors
Katie Godfrey
Social media is an essential platform for beauty salons to showcase their work, connect with potential clients, and build a recognisable brand. But so much more is needed than this.
- why marketing layers are a must have as part of growing a business and making the salon more profitable.
- Word-of-mouth - Word-of-mouth marketing and local marketing remains powerful in the beauty industry, building up them local connections.marketing and local marketing remains powerful in the beauty industry, building up them local connections.
- How email marketing is under utilised and you can make more money every week by having a strategy.
- Ways to build Your Online Presence for Local SEO. A strong online presence optimised for local search ensures that potential clients can easily find and choose your salon over competitors
Katie Godfrey
— How personalized communication increases sales without discounts.
— Who is willing to pay more for better communication.
— How to craft messages that drive loyalty and reduce price cuts.
— How effective communication makes discounts unnecessary.
— How to position value over discounts through strategic language.
Angela Thomas
— Who is willing to pay more for better communication.
— How to craft messages that drive loyalty and reduce price cuts.
— How effective communication makes discounts unnecessary.
— How to position value over discounts through strategic language.
Angela Thomas
- Performance Marketing Strategies for Attracting High-Quality Leads
- Practical Use of AI in Lead Generation
- Campaign Performance Evaluation and Analysis in the Beauty & Wellness Industry (End-to-End Analytics)
- Call Center Optimization for Efficient Lead Handling and Higher Conversion Rates
- Promoting Your Loyalty Program Effectively
1. Audience Insights:* Use AI analytics to understand client preferences and behaviors, enabling tailored services and promotions.
2. Social Media Automation: Leverage AI for automated content recommendations, optimal posting times, and engagement analysis to boost reach and resonance.
3. Chatbots for Customer Service: Offer 24/7 service with AI-powered chatbots, enabling instant booking, service inquiries, and quick responses for enhanced customer satisfaction.
4. Personalized Email Marketing: Use AI to segment clients based on previous interactions, allowing for personalized offers and reminders that drive conversions.
5. Targeted Advertising: Utilize AI-driven ad platforms (like Google and Facebook) for precise local targeting, reaching potential clients actively searching for salon services.
6. Loyalty Program Optimization: Analyze customer data with AI to create tailored rewards, encouraging repeat visits and strengthening client loyalty.
7. Efficiency and Engagement: Overall, AI helps salons save time while engaging clients more effectively, boosting appointments and building a loyal client base.
Faizan Munawar Ibrahim
2. Social Media Automation: Leverage AI for automated content recommendations, optimal posting times, and engagement analysis to boost reach and resonance.
3. Chatbots for Customer Service: Offer 24/7 service with AI-powered chatbots, enabling instant booking, service inquiries, and quick responses for enhanced customer satisfaction.
4. Personalized Email Marketing: Use AI to segment clients based on previous interactions, allowing for personalized offers and reminders that drive conversions.
5. Targeted Advertising: Utilize AI-driven ad platforms (like Google and Facebook) for precise local targeting, reaching potential clients actively searching for salon services.
6. Loyalty Program Optimization: Analyze customer data with AI to create tailored rewards, encouraging repeat visits and strengthening client loyalty.
7. Efficiency and Engagement: Overall, AI helps salons save time while engaging clients more effectively, boosting appointments and building a loyal client base.
Faizan Munawar Ibrahim
5 key steps on how to run a successful business
-Mindset
-Communication
-Focused on money and profit
-Upskilling yourself and your team
-Marketing
Tara Rose Kidd
-Mindset
-Communication
-Focused on money and profit
-Upskilling yourself and your team
-Marketing
Tara Rose Kidd
- 7 Key Areas of Automation in Beauty Salons
- How to Unlock 200% Profit at Each Stage — Without Extra Costs
VIP-сессии from Igor Stoyanov
VIP-sessions are separate lectures and seminars, lasting up to 4 hours, individually or in mini groups, from beauty salon development experts.
Communication with an expert one-on-one, analysis of your business.
Session duration - 45 minutes
Expert: Igor Stoyanov
Session duration - 45 minutes
Expert: Igor Stoyanov
Analysis of your stories in a mini group of up to 15 people.
How to scale a business?
How to maximize salon profits?
How to get the maximum number of new clients with minimal costs?
What to improve and optimize in your business strategy?
Duration: 2 hours
Expert: Igor Stoyanov
How to scale a business?
How to maximize salon profits?
How to get the maximum number of new clients with minimal costs?
What to improve and optimize in your business strategy?
Duration: 2 hours
Expert: Igor Stoyanov
21 NOVEMBER
VIP-sessions
VIP-sessions
VIP-sessions are separate lectures and seminars, lasting up to 4 hours, individually or in mini groups, from beauty salon development experts
Communication with an expert one-on-one, analysis of your business.
Session duration - 45 minutes
Expert: Alina Troitskaya, Anton Chernyshov, Ayna Danialova
Session duration - 45 minutes
Expert: Alina Troitskaya, Anton Chernyshov, Ayna Danialova
Sponsors of the Conference
«Dubai Salonweek 2024»
«Dubai Salonweek 2024»
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Progress Beauty is an official distributor of professional luxury brands for skin and hair care. With over 25 years of experience in Europe and 2 years in the UAE and since 2024 in Saudi Arabian markets. We represent renowned brands: Sothys (France) - skin | body | SPA | organic; La Biosthetique (France) - hair | skin | organic; Wherteimar (Switzerland) - skin | body | SPA | organic; Inspira Cosmetics (Germany) - beauty engineering| skin | body |.
Our clients include beauty salons, cosmetologists and stylists, spa centers, premium hotels, aesthetic medicine clinics, and cosmetics stores. We offer a wide range of products, a flexible discount system, and training through the Progress Beauty training center. -
The combination of life and beauty. Bios and aesthetics.
The combination of the latest research and natural ingredients.
Individual for every kind of hair and every kind of skin. That is our task.
La Biosthetique offers a wide range of premium professional products for scalp and hair care, hair repair, styling, coloring products and works with luxury beauty salons, clinics and spas around the world. Parisian Chic and Premium quality is not simply a possibility; it is the prerequisite. It is the roots - for the Culture Of Total Beauty.
We guarantee: natural ingredients, state of the art research Top quality standarts, ecological and sustainable production, the latest finding from dermatology and biochemistry, intensively tested in labs and in practice. -
Sothys since 1946, has represented French excellence in professional treatments for luxury beauty institutes, clinics and spas.
Present in the most luxurious beauty salons and spas in 120 countries around the world, Sothys is characterised by an exceptionally professional approach applied by beauty therapists specially trained in the brand's treatments and techniques.
Choosing Sothys, one of the original brands in the world of luxury beauty and spas, means combining impeccable technology with an outstanding experience for the senses.
As an exclusively professional brand, Sothys has maintained an excellent partnership with beauty professionals offering the brand's treatments and products for face and body, by providing them with business tools, training, marketing and merchandising tailored to the specific needs of each area.
At Sothys, we firmly believe that our luxury beauty salons, clinics and spas hold the key to the future of beauty. -
WHERTEIMAR is a Swiss Trade Mark of natural luxury cosmetics and enjoys all the benefits and guarantees of manufacturing in the European Union. Our laboratories are also ISO and GMP certified and are under strict control of European health authorities.
We offer a range of professional products based on the benefits of thermal waters, the purity of Swiss glacier waters and a wise and delicate combination of natural active ingredients.
The high quality and exclusivity of its formulations incorporate the latest technologies to continuously improve, offering the most advanced treatments in the care and beauty of the skin.
Our presence in the most luxurious and prestigious Spas and beauty salons gives us an excellent reputation and notoriety, ideal for the sale of our range in the retail sector.
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Impuls Medical is a leading Israeli manufacturer of cosmetic and medical equipment with over 10 years of experience and FDA certification. Serving beauty salons, clinics, and wellness centers across more than four countries, the company offers a full range of services, including equipment, training, technical, and clinical support.
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Flario Group is a multi-brand beauty company and one of the largest and fastest growing direct suppliers and manufacturers of expert cosmetics.
We have full-cycle production of cosmetic products - 3000 m² of production space
- Own laboratory and modern equipment in the center of Minsk, Belarus
- 6 000 000 units of manufactured products per year
Our brands:
1) Limba Cosmetics
It is a premium segment professional cosmetics for hairstylists and colorists, which gives guaranteed results, restoring hair to the deepest layers, and protects it from chemical and mechanical effects during procedures.
- #1 Molecular Hair Restoration System
- expert in the hair care category
- products for all hair types and any degree of damage.
- products that protect hair during coloring procedures and help maintain hair quality for a long time.
2)Tashe Professional - is a brand for everyone, one of the market leaders in the category "Home hair care" in Russia. The brand offers more than 100 products, which make up a wide range of cosmetics for hair, body and face for any type of problem. Over 5 years of existence, the brand has become a symbol of trust, comfort and, of course, professionalism and quality. -
Large factory for processing natural hair. The factory's specialization is the production of high-quality strands from donor hair for all extension techniques, the production of hair products, and wigs. In 2022, we opened a Kalugahair brand store in Dubai, where you can purchase all the factory’s products at retail. -
INIT CosmoLAB - cosmetic laboratory and production of the International Trade and Production Holding INIT PROF: - Production in Russia and Europe - 6 brands of professional cosmetics and mass market - More than 850 representatives of honest brands around the world. - Annually produces more than 100 new brands for its clients on a contract basis. - Leader in its category of cosmetic products on Russian marketplaces. -
BLACK PROFESSIONAL is a global manufacturer of high-quality gel polishes, nail gels, and other professional materials. BLACK PROFESSIONAL provides beauty salons and nail technicians with a full range of certified products to inspire their creative growth and business development. Each of our products embodies not only a professional approach but also love in every bottle -
**Altegio** is an all-in-one online booking system for businesses, bringing everything together in one place: WhatsApp notifications, scheduling, online booking, finances, team management, inventory, and more. With Altegio, you can streamline operations and increase profits by up to 30%. The platform saves you time and enhances customer experience through automation and easy-to-use tools.
**Get 1 month free with setup included!** Our support team is available in English, Russian, and Arabic.
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