for beauty salon owners, managers and administrators
from the Owners of the largest chains and vetted experts.
The courses were developed by the organizers of the SalonWeek Dubai 2023 conference together with beauty business experts.
Training + A good way to get in the mood for work and business
relevant topics
powerful experts
use the most modern technology
ready-made documents, templates for quick implementation
Курсы разработаны организаторами форума Российская неделя салонного бизнеса Salonweek 2022 совместно с экспертами бьюти-бизнеса.
Difficult times are not about you!
You are ready to move forward, adopt international experience and increase business revenues!
You are ready to move forward, adopt international experience and increase business revenues!
Our salon business courses for you if:
You want to open your own salon
Adopt the practical experience of salon owners from other countries and go towards your goal.
Shorten the way to a successful business, taking advantage of the invaluable experience of successful colleagues.
Our courses will help you avoid the typical mistakes that 99% of aspiring entrepreneurs make.
What do you get as a result?
- A clear plan for building a business from scratch.
- The resources you save that are better invested in growing your business.
- Strong community support - communicate, share experiences and implement joint projects!
Shorten the way to a successful business, taking advantage of the invaluable experience of successful colleagues.
Our courses will help you avoid the typical mistakes that 99% of aspiring entrepreneurs make.
What do you get as a result?
- A clear plan for building a business from scratch.
- The resources you save that are better invested in growing your business.
- Strong community support - communicate, share experiences and implement joint projects!
You work in a salon
You find new ideas + you get the opportunity to identify the lagging areas in the business and improve the efficiency of the salon.
You help the owner to increase the company's profit - and therefore increase your own income!
What do you get as a result?
- Adopt the approaches and technologies of owners from other countries.
- You will become a specialist, for whom employers will fight for.
- The long-awaited promotion.
- The opportunity to use your new knowledge to start your own business.
You help the owner to increase the company's profit - and therefore increase your own income!
What do you get as a result?
- Adopt the approaches and technologies of owners from other countries.
- You will become a specialist, for whom employers will fight for.
- The long-awaited promotion.
- The opportunity to use your new knowledge to start your own business.
You have your own salon
You find new ideas and opportunities to scale + adopt practical experience of salon owners from other countries and improve the lagging areas in your business by what works now. (Relevance Spring 2023)
Put your knowledge into practice! We give all the necessary tools: tables, checklists, templates of ready-made documents and much more.
What do you get as a result?
- Adopt approaches and technologies of owners from other countries
- Close the holes that have appeared.
- See points of growth.
- Make a clear plan for reaching new heights.
- Become part of a community in the beauty industry.
Put your knowledge into practice! We give all the necessary tools: tables, checklists, templates of ready-made documents and much more.
What do you get as a result?
- Adopt approaches and technologies of owners from other countries
- Close the holes that have appeared.
- See points of growth.
- Make a clear plan for reaching new heights.
- Become part of a community in the beauty industry.
Competent management and debugging of all work processes: from interaction with staff and automation to attracting customers and administration of your beauty salon.
What you will learn:
- Schedule efficiency through rhetoric steering of customers.
- Process optimization in 3 steps during checkout for upsell, cross-sell, recommendations with a guarantee of success through.
- Typifications of customers.
- Improvement of customer loyalty through the Kano principle (customer satisfaction scale).
- Automatic generation of Google recommendations for digital visibility.
Angela Thomas
- The Power of Motivation, High-Performing Teams Striving for Success.
- The Importance of Recognizing What Motivates Each Team Member.
- Motivation through Personalized Recognition.
- Different Types of Motivators (money, career, status, recognition, professional development, IQ development, love from the leader, love from colleagues, love from clients, self-fulfillment, mission).
- How to Identify Employees' Motivators.
- Motivation Tactics.
- Impactful trends in attracting new clients
- Sustainability can help you attract a new target audience here is how
- How AI can aid in attracting and retaining more clients for your business.
Imen Latrous
- Stages of hiring.
- Hiring funnel.
- Digitization of hiring process.
- Job advertisement that works.
- How to sell your job vacancy during the interview.
- What questions to ask during the interview to determine if the candidate is a good fit.
- Onboarding.
Ekaterina Akhmetshina
- 3 ways to develop your "dream team"!
- How to properly motivate your team to work with you for many years?
- The algorithm for working with the "self-motivational" scale for the beauty salon team.
- Non-material motivation of personnel.
- The key to the success of the longevity of your beauty business!
Elena Motchanaya
- The influence of customer service on business growth;
- Good service vs excellent service;
- Working with the expectations of customers of different generations;
- 4 reasons why customers silently leave;
- Service standards and why they do not work;
- Advertising vs service or how to save on finding customers in modern realities;
- How to integrate service into business processes;
- Working with staff and motivating them to provide excellent service;
- Analysis of touchpoints and working on them;
- Working with complaints and dissatisfied customers;
- Collecting feedback and reviews from customers;
- Conclusion.
Roman Tyrsin
- Introduction.
- 6 best options for salon.
- Working conditions / organization of work.
- Regular steam of clients.
- Salon fame and Personal brand of the leader.
- Unique option - master training.
- Team building.
- Career growth opportunity / Development.
Aisha Jagieva
- Step out from Pre meditative comfort zone and analyze what exactly you need now.
- Who is Dominant and why.
- Brand or Client.
- Choosing a strategy for your salon.
- Examples of salons and how they built their work.
- Do you need your own brand and products? Will it bring to your salon growth?
Princess Dyana Shiffaire
- Creating a mission statement and defining values
- Differentiation, why would they choose you
- The two motivators to buy
- Developing a strategic plan
- The formula of success
- The importance of networking for business
Ema Bejenaru
- How it started.
- Growing my business.
- The key to be always on top.
Maria Cossentino
- What is the difference between inclusivity & Representation.
- Market trends with respect to these new customer considerations (e.g. inclusive, clean, sustainably produced, upcycling, employee management etc).
- How beauty brands are currently/already pivoting to cater to these new needs.
- o Including marketing, actions taken, brand messaging.
- Potential ways forward for both online and offline businesses to attract the new kind of consumer and align with their changing sensibilities.
Sanskriti Sanjeev
- Opening and set up.
- Departments and its fields in your business.
- HR and employee/employer relations.
- Clientele and salon relations.
- Labor law main topics to know.
Galina Spierling
- Experience of implementing online in your business.
- How to go online and, most importantly, why.
- Key online sales tools.
Patimat Muslimova
- In the last 3 weeks, we've boosted the Reels mechanics, and the account grew from 40,000 reach to 1.1 million.
- I will give 3 key actions, without which no client attraction will work.
- How we miss 75% of clients and don't see the obvious - what clients really need.
- I will provide a ready-made breakdown of the target audience in one of the most open niches.
- How to guarantee 100% service quality in your salon, so that every client leaves happy and wants to return.
Elena Alexeyuk
- Industry Expertise / Industry trends& insights 2023-24
- How to make brand partnerships, why your salon need it.
- Marketing strategy with brands.
- The best examples of collaborations and how they boosted sales and visibility.
Yara Madi
- What is a promotion strategy?
- Promotion strategy vs. marketing strategy.
- Types of marketing promotion strategies, with examples.
- Best practices for a successful promotion strategy.
- Strategize your way to success.
Maja Kiprovska
- Sensorial marketing and its importance.
- The power of the senses in an integrated marketing approach - olfaction, sight, taste, hearing, touch.
- Case studies of successful sensorial marketing campaigns.
- Applying sensorial marketing in practice.
Sana Choyakh
- First step to follow if you start your Instagram page.
- Defining the target audience and goals of your page.
- Why the caption of each post helps to attract a good quality of customers and also educate them with info about your services.
- The frequency in your posts and Instagram stories.
- Post on the right hour.
Laura Gheorghe
- Google Ads and other Google tools for lead generation.
- Facebook Ads and opportunities to increase the conversion rate in the application and entry.
- Pinterest, TikTok and other atypical lead generation tools.
- Tools to increase conversion from traffic to leads (as well as analytics) - how to increase the effectiveness of marketing investments?
Danil Simonov
Salon management
Personnel, management, automation, documentation
- Schedule efficiency through rhetoric steering of customers.
- Process optimization in 3 steps during checkout for upsell, cross-sell, recommendations with a guarantee of success through.
- Typifications of customers.
- Improvement of customer loyalty through the Kano principle (customer satisfaction scale).
- Automatic generation of Google recommendations for digital visibility.
Angela Thomas
- The Power of Motivation, High-Performing Teams Striving for Success.
- The Importance of Recognizing What Motivates Each Team Member.
- Motivation through Personalized Recognition.
- Different Types of Motivators (money, career, status, recognition, professional development, IQ development, love from the leader, love from colleagues, love from clients, self-fulfillment, mission).
- How to Identify Employees' Motivators.
- Motivation Tactics.
- Impactful trends in attracting new clients
- Sustainability can help you attract a new target audience here is how
- How AI can aid in attracting and retaining more clients for your business.
Imen Latrous
- Stages of hiring.
- Hiring funnel.
- Digitization of hiring process.
- Job advertisement that works.
- How to sell your job vacancy during the interview.
- What questions to ask during the interview to determine if the candidate is a good fit.
- Onboarding.
Ekaterina Akhmetshina
- 3 ways to develop your "dream team"!
- How to properly motivate your team to work with you for many years?
- The algorithm for working with the "self-motivational" scale for the beauty salon team.
- Non-material motivation of personnel.
- The key to the success of the longevity of your beauty business!
Elena Motchanaya
- The influence of customer service on business growth;
- Good service vs excellent service;
- Working with the expectations of customers of different generations;
- 4 reasons why customers silently leave;
- Service standards and why they do not work;
- Advertising vs service or how to save on finding customers in modern realities;
- How to integrate service into business processes;
- Working with staff and motivating them to provide excellent service;
- Analysis of touchpoints and working on them;
- Working with complaints and dissatisfied customers;
- Collecting feedback and reviews from customers;
- Conclusion.
Roman Tyrsin
- Introduction.
- 6 best options for salon.
- Working conditions / organization of work.
- Regular steam of clients.
- Salon fame and Personal brand of the leader.
- Unique option - master training.
- Team building.
- Career growth opportunity / Development.
Aisha Jagieva
- Step out from Pre meditative comfort zone and analyze what exactly you need now.
- Who is Dominant and why.
- Brand or Client.
- Choosing a strategy for your salon.
- Examples of salons and how they built their work.
- Do you need your own brand and products? Will it bring to your salon growth?
Princess Dyana Shiffaire
- Creating a mission statement and defining values
- Differentiation, why would they choose you
- The two motivators to buy
- Developing a strategic plan
- The formula of success
- The importance of networking for business
Ema Bejenaru
- How it started.
- Growing my business.
- The key to be always on top.
Maria Cossentino
From approach to promotion and sales in a beauty salon
Salon promotion
- What is the difference between inclusivity & Representation.
- Market trends with respect to these new customer considerations (e.g. inclusive, clean, sustainably produced, upcycling, employee management etc).
- How beauty brands are currently/already pivoting to cater to these new needs.
- o Including marketing, actions taken, brand messaging.
- Potential ways forward for both online and offline businesses to attract the new kind of consumer and align with their changing sensibilities.
Sanskriti Sanjeev
- Opening and set up.
- Departments and its fields in your business.
- HR and employee/employer relations.
- Clientele and salon relations.
- Labor law main topics to know.
Galina Spierling
- Experience of implementing online in your business.
- How to go online and, most importantly, why.
- Key online sales tools.
Patimat Muslimova
- In the last 3 weeks, we've boosted the Reels mechanics, and the account grew from 40,000 reach to 1.1 million.
- I will give 3 key actions, without which no client attraction will work.
- How we miss 75% of clients and don't see the obvious - what clients really need.
- I will provide a ready-made breakdown of the target audience in one of the most open niches.
- How to guarantee 100% service quality in your salon, so that every client leaves happy and wants to return.
Elena Alexeyuk
- Industry Expertise / Industry trends& insights 2023-24
- How to make brand partnerships, why your salon need it.
- Marketing strategy with brands.
- The best examples of collaborations and how they boosted sales and visibility.
Yara Madi
- What is a promotion strategy?
- Promotion strategy vs. marketing strategy.
- Types of marketing promotion strategies, with examples.
- Best practices for a successful promotion strategy.
- Strategize your way to success.
Maja Kiprovska
- Sensorial marketing and its importance.
- The power of the senses in an integrated marketing approach - olfaction, sight, taste, hearing, touch.
- Case studies of successful sensorial marketing campaigns.
- Applying sensorial marketing in practice.
Sana Choyakh
- First step to follow if you start your Instagram page.
- Defining the target audience and goals of your page.
- Why the caption of each post helps to attract a good quality of customers and also educate them with info about your services.
- The frequency in your posts and Instagram stories.
- Post on the right hour.
Laura Gheorghe
- Google Ads and other Google tools for lead generation.
- Facebook Ads and opportunities to increase the conversion rate in the application and entry.
- Pinterest, TikTok and other atypical lead generation tools.
- Tools to increase conversion from traffic to leads (as well as analytics) - how to increase the effectiveness of marketing investments?
Danil Simonov
Only the top owners and managers of the beauty business, as well as recognized beauty experts.
Who's sharing their experience?
Laura Gheorghe
Founder & Owner of The First beauty area, 14 years of experience in hair industry, colorist/balayage expert. Trainer in the education team of the International brand Matrix.
Galina Spierling
Owner Galina's Hair and Beauty Salon Dubai. General Manager at BPS parpharmacueticals and beauty supplies. Director at Hair and nails Championship Dubai at PBGCC. Business development consultant for Madi International Middle east.
Aisha Jagieva
Founder of LOTUS LASH SCHOOL International School and Owner lash Studio. Blogger-Expert and expert on Tik Tok and Reels (getting millions of views on expert content in the Lash industry).
Elena Alexeyuk
Founder of the brand Sointera - 2 own salons and others by franchise. At the moment the team in her own salons is 97 people. Founder of the academy for hairdressers and heads of beauty salons.
Danil Simonov
CEO of performance marketing agency Haunds
Ema Bejenaru
Founder and owner of the Ema Bejenary salon and the academy.
Princess Dyana Shiffaire
Product formulator, manufacturer. Ex L’Oréal Product Administrator & Hair Science. Founder Papparazzy, Partner Research & Development Pvt LTD.
Imen Latrous
Founder of a chain of beauty salons - FIVE SENSES SPA.
Sana Choyakh
Marketing expert and UN Women mentor. Managing Director of Flair & Vision Consultancy. Regional sales at Lutron.
Yara Madi
Education development manager & digital marketing manager of madi International. Masters degree in digital marketing & management at IE University Madrid. Double concentration of information systems & marketing at American university of Beirut.
Anna Malenkina
Founder & CEO of MALLYNA Lash & Brow salon chain.
Елена Мотчаная
Management experience - 17 years Co-owner of the MOTCHANY chain of beauty salons.
Angela Thomas
Mentor and business coach with 23 years of experience in the beauty industry. Owner of the BeautyBIZZ beauty school in Germany and Angel success consulting in Dubai. Author of the book 1x1 at BeautyBIZZ. Invented a mentoring program for spas and beauty salons.
Maja Kiprovska
Founder and CEO of ML Beauty Academy, FLEEK Beauty and Business Magazine. Founder of ML PRO Professional products by Maja Kiprovska.
Sanskriti Sanjeev
Founder of a Personalised Beauty Box company, called HAUL IN ONE. Professional makeup artist.
Maria Cossentino
Owner of beauty salon and eyelash extensions school in Greece. Developed her own technique for lash extensions.
Inna Ilyina
Founder and owner of the WHITE FOX chain of premium beauty salons.
Roman Tyrsin
Certified international business trainer, ICTA coach, expert in beauty business service.
Anastasia Machero
Co-owner of the BeautyKafedra.
Patimat Muslimova
Owner of the Lounge Lashes studio chain. 7 years in the beauty industry.
Ekaterina Akhmetshina
Founder and owner of Serebro manicure studio chain.
Elena Motchanaya
Co-owner of the MOTCHANY chain of beauty salons.
Experience in management - 17 years. Director of the international educational center of hairdressing art "Motchany Academy". Author of the book for beauty salon managers "How to open a beauty salon and not close it within a year."
Go back
Roman Tyrsin
Certified international business trainer, ICTA coach, expert in beauty business service.
Over 15 years of practice, conducted over 2000 offline trainings in 12 countries. Roman's cases include the best beauty salons in the CIS, Europe and the USA. He has trained over 20,000 beauty professionals and salon owners.
Founder of BOOM BEAUTY, an online platform for beauty professionals education with more than 3000 active users.
Founder of BOOM BEAUTY, an online platform for beauty professionals education with more than 3000 active users.
Go back
Anastasia Machero
Co-owner of the BeautyKafedra.
Consultant in beauty&fitness.
Ex Development Director branch of DESSANGE, LIQ skinbar, MONE.
Ex Development Director branch of DESSANGE, LIQ skinbar, MONE.
Go back
Inna Ilyina
Founder and owner of the WHITE FOX chain of premium beauty salons.
This year, the WHITE FOX salon network celebrates its 15th anniversary. It has over 100 specialists and 1000 sq.m for beauty, medical, and SPA center.
The creator of the FOXLAB clothing brand.
Inna is also launching a new project - the WhiteFoxScool educational center in the beauty industry.
A resident of the Club First "CLUB FIRST".
An expert in organizing impeccable service in the service industry.
She has achieved the perfect balance between Family, Healthy Lifestyle, and Business. A mother of many children.
The creator of the FOXLAB clothing brand.
Inna is also launching a new project - the WhiteFoxScool educational center in the beauty industry.
A resident of the Club First "CLUB FIRST".
An expert in organizing impeccable service in the service industry.
She has achieved the perfect balance between Family, Healthy Lifestyle, and Business. A mother of many children.
Go back
Yara Madi
Education development manager & digital marketing manager of madi International
Masters degree in digital marketing & management at IE University Madrid. Double concentration of information systems & marketing at American university of Beirut
Go back
Sana Choyakh
Marketing expert and UN Women mentor. Managing Director of Flair & Vision Consultancy. Regional sales at Lutron.
Sana is an entrepreneur, marketing expert, and mentor for UN Women. She is the founder and managing director of Flair & Vision Consultancy, a marketing and growth strategy firm that supports startups and small and medium-sized businesses in the fragrance, personal care, and home goods industries.
Sana advocates for expanding the rights and opportunities of women and youth and helps women and young entrepreneurs fully realize their potential and achieve financial independence to participate in the economic growth of their communities.
Sana advocates for expanding the rights and opportunities of women and youth and helps women and young entrepreneurs fully realize their potential and achieve financial independence to participate in the economic growth of their communities.
Go back
Patimat Muslimova
Owner of the Lounge Lashes studio chain. 7 years in the beauty industry.
Grew from master to leader and owner of the studios. Successfully developed mentoring for beauty experts. Increased income threefold by going online.
Go back
Ekaterina Akhmetshina
Founder and owner of Serebro manicure studio chain.
Built the largest network in the city, with a staff of more than 70 employees and a monthly attendance of more than 4000 clients. Expert in building a system in business, author of the program "Effective manager. Instructions for managing your business".
Go back
Imen Latrous
Founder of a chain of beauty salons - FIVE SENSES SPA.
Imen has held various positions in the beauty industry and has worked in both areas of the business as a buyer and supplier, also participated in training and consulting and worked as a mystery guest evaluating spas and salons.
Go back
Anna Malenkina
Founder & CEO of MALLYNA Lash & Brow salon chain.
Founder & CEO of MALLYNA Lash & Brow salon chain, one of the most popular Lash & Brow beauty salon chains in Las Vegas. 9 years of experience as a beauty business owner.
Go back
Sanskriti Sanjeev
Founder of a Personalised Beauty Box company, called HAUL IN ONE. Professional makeup artist.
HAUL IN ONE continues to be the only personalised beauty box service in the UAE and was quickly featured in Cosmopolitan, Vogue, and many others within a year of operations. Sanskriti were also invited to partner with Women In Leadership forum to provide gift boxes to their panel speakers which included celebrated figures like Sara AlMadani and the then Princess of Luxembourgh.
Go back
Angela Thomas
Mentor and business coach with 23 years of experience in the beauty industry. Owner of the BeautyBIZZ beauty school in Germany and Angel success consulting in Dubai. Author of the book 1x1 at BeautyBIZZ. Invented a mentoring program for spas and beauty salons.
Created a mentoring program for spas and beauty salons. Helps students achieve higher income, gain new and retain existing clients.
19 years of experience as a cosmetologist
23 years as an entrepreneur
11 years as a trainer
19 years of experience as a cosmetologist
23 years as an entrepreneur
11 years as a trainer
Go back
Maja Kiprovska
Founder and CEO of ML Beauty Academy, FLEEK Beauty and Business Magazine. Founder of ML PRO Professional products by Maja Kiprovska.
Founder and CEO of ML Beauty Academy one of the most prestigious academies worldwide offering professional group and individual beauty, Eyelash Extensions, Nails and Microblading trainings for beginners and advanced technician.
Founder and CEO of FLEEK Beauty and Business Magazine with headquarter in London with 14 global franchises.
Founder of ML PRO Professional products by Maja Kiprovska.
Maja Kiprovska is 27 years experienced beauty therapist based in Central London and past 13 years International Master Lash Inc Educator for Lashes, International Mystic Nails Educator and International Microblading Educator with more that 3000 students worldwide.
Founder and CEO of FLEEK Beauty and Business Magazine with headquarter in London with 14 global franchises.
Founder of ML PRO Professional products by Maja Kiprovska.
Maja Kiprovska is 27 years experienced beauty therapist based in Central London and past 13 years International Master Lash Inc Educator for Lashes, International Mystic Nails Educator and International Microblading Educator with more that 3000 students worldwide.
Go back
Princess Dyana Shiffaire
Product Formulator, Manufacturer. Ex L’Oréal Product Administrator & Hair Science. Founder Papparazzy, Partner Research & Development Pvt LTD.
Dyana Shiffaire is the First to Product Review with 12 years of experience, Pre and post for Beauty Brands. She also reviews Salons in Media as Top luxury Salon by services, products/ Brands used and Treatment Note.
Dyana Shiffaire is Worlds First Collaboration conglomerate between Top Luxury Salon and Beauty / Cosmetic Brands also ensures association between Brands, Salons & artist, assisting them in Brand awareness with global reach, with a motive to accord with Curated Top Brands, Luxury Salons and Top artist ensuring the confidence in Very Important Products Only( VIP ONLY ). Brands Experience:
L’Oréal Professional,
Kerastase,
Ardell eyelashes - India,
Marc Antony - India,
Tips & Toes Nails,
EN7 - Australia,
Aira - Hydra Facial.
Dyana Shiffaire is Worlds First Collaboration conglomerate between Top Luxury Salon and Beauty / Cosmetic Brands also ensures association between Brands, Salons & artist, assisting them in Brand awareness with global reach, with a motive to accord with Curated Top Brands, Luxury Salons and Top artist ensuring the confidence in Very Important Products Only( VIP ONLY ). Brands Experience:
L’Oréal Professional,
Kerastase,
Ardell eyelashes - India,
Marc Antony - India,
Tips & Toes Nails,
EN7 - Australia,
Aira - Hydra Facial.
Go back
Laura Gheorghe
Founder & Owner of The First beauty area.
14 years of experience in hair industry, colorist/balayage expert. Trainer in the education team of the International brand Matrix.
Go back
Ema Bejenaru
Founder and owner of the Ema Bejenary salon and the academy.
A wide-ranging beauty trainer, internationally accredited judge and Wonder Lashes brand ambassador.
Go back
Aisha Jagieva
Founder of LOTUS LASH SCHOOL International School and Owner lash Studio. Blogger-Expert and expert on Tik Tok and Reels (getting millions of views on expert content in the Lash industry).
Accredited Lash trainer from the International LASHINC Association and Honorary Ambassador of London lash Pro in the UK. The creator of online and offline courses for Lash masters and trainers (over 7000+ successful students from 60+ countries). Honorary Speaker and Judge of the International Conference and Championships all over the World. Certified Methodologist And Coach ICC. Conducted a large number of Field Master Classes in many countries in the World (30 countries).
Go back
Galina Spierling
Owner Galina's Hair and Beauty Salon Dubai.
General Manager at BPS parpharmacueticals and beauty supplies. Director at Hair and nails Championship Dubai at PBGCC. Business development consultant for Madi International Middle east.
Go back
Maria Cossentino
Owner of beauty salon and eyelash extensions school in Greece.
Developed her own technique for lash extensions.
Go back
Behnaz Rashidi
Основатель "SheAcademy".
Behnaz - основательница "SheAcademy". Она является первой иранкой, которая предоставляет услуги и обучение, а также импортирует российские продукты для наращивания ресниц в Иран.
С 2013 года она зарегистрировала и запустила торговую компанию по импорту продукции для наращивания ресниц в России и Иране, а с 2014 года открыла первую специализированную академию наращивания ресниц в Исфахане.
Магистр Международной академии Бордо в Иране.
Первый представитель крупной компании Nicha (NEICHA - первая в мире международная школа и компания по производству средств для наращивания ресниц).
Первый импортер и дистрибьютор оригинальной продукции для наращивания ресниц (Neicha, Bislash, IB, PONY, SHINEE, YUMI LASH, BARBARA, LASH STORE, BEAUTY EYES, BrowXenna®) из России и Кореи в Иран
Назад
Elena Alexeyuk
Founder of the brand Sointera - 2 own salons and others by franchise. At the moment the team in her own salons is 97 people. Founder of the academy for hairdressers and heads of beauty salons.
Accredited teacher of the English color school 1StepColor. Creative partner of WELLA. Business speaker of the company Estel. Business speaker of the company L'OREAL. Author of books for colorists "Colorist Diary" and "Color DNA", author of the book for beauty salon managers "Beauty Salon Under a Microscope" and author of the federal program for training coaches and mentors.
Awards:
- Two-time European Hairdressing Champion (Norway and Paris);
- Award "Woman of the Year 2020" in the category of beauty industry;
- The Most Successful Women of the CIS" FB best woman 2021;
- Winner in the nomination "Mentor of the Beauty Industry" 2022;
Awards:
- Two-time European Hairdressing Champion (Norway and Paris);
- Award "Woman of the Year 2020" in the category of beauty industry;
- The Most Successful Women of the CIS" FB best woman 2021;
- Winner in the nomination "Mentor of the Beauty Industry" 2022;
- Winner in the category "Best Educational Project in the Industry" 2022.
Go back
Danil Simonov
CEO of performance marketing agency Haunds
7 years in marketing
We work with World Class brands, Sber, World Gym and others.
Over the past year, we helped our partners earn >$30M
Go back
Increasing your salon profits by even 5% is a lot! Our goal is to provide you with the knowledge and tools to increase your profits by 20-200%, depending on your current situation.
Course fees
Management
$130
Beauty salon management course. Includes:
— 10 lectures;
— More than 8 hours of videos;
— Presentations to video materials;
— Documents for implementation;
— Learning Assistant;
— Electronic certificate.
— More than 8 hours of videos;
— Presentations to video materials;
— Documents for implementation;
— Learning Assistant;
— Electronic certificate.
Salon owner
$240
Includes two courses - Management and Promotion
— 19 lectures;
— More than 15 hours of videos;
— Presentations to video materials;
— Documents for implementation;
— Learning Assistant;
— Electronic certificate.
— More than 15 hours of videos;
— Presentations to video materials;
— Documents for implementation;
— Learning Assistant;
— Electronic certificate.
Promotion
$130
A course on promotion and sales. Includes:
— 9 lectures;
— More than 7 hours of videos;
— Presentations to video materials;
— Documents for implementation;
— Learning Assistant;
— Electronic certificate.
— More than 7 hours of videos;
— Presentations to video materials;
— Documents for implementation;
— Learning Assistant;
— Electronic certificate.
You can pay by any available method - credit cards VISA, MASCTERCARD
After payment you will receive instructions, and when you complete the course we will send you an electronic certificate confirming it.
Don't miss your chance to build one of the best beauty salons in the industry!
You don't have to install anything, everything comes to you in WhatsApp or Telegram. Very convenient and hard to miss.
Game Form: Perform tasks immediately on your salon and get results instantly
A system for the busy: The training takes into account the fact that you already have a lot of tasks. You can study in breaks, on the go, wherever you want.
We specifically plugged in artificial intelligence so that you would be able to pass and implement everything for sure. Pass rate: 95% of participants, unlike traditional online training, where the pass rate is 30-45%.
If you buy for your team, the report on the passage is for you.
Learning Assistant
After payment, we will connect you to the learning assistant system: within a few days you will receive 2 tasks for each of the topics of the purchased courses to reinforce the material you have learned. Interaction with the assistant will be via WhatsApp.
Different complexity of tasks.
Management
- Checklist: What a salon needs to do make a master dream to develop with it
- Checklist: The money making front desk
- Book: How to open a beauty salon
- Additional material: Vision, mission and value
- Additional material: How can you differentiate yourself from other salons?
- Additional material: The formula for success
- Impactful trends in attracting new clients
- INSTAGRAM STRATEGY how to enlarge a comunity that will reflect in your business growth
- Checklist: How to open a beauty salon with a small budget?
- 5 Steps to Brands Awareness & Salon Revenue Generation
- A unified story through the 5 senses
- Scheme of building an advertising department
- Product line
- Master adaptation sheet
- Checklist of questions for admin interview
and
Promotion
Documents for implementation
- System of penalties and incentives - an example
- Sample survey for a newcomer (midway through the probation period)
- Sample announcement seeking a specialist - cosmetologist
- Sample announcement seeking a specialist - hairdresser
- Questionnaire for a dermatocosmetologist
- Questionnaire for a hairdresser
- Questionnaire for an administrator
- Questionnaire for cosmetologist esthetician
- Questionnaire for the master massage therapist
- Questionnaire for the master of nail service
- Manicurist and pedicurist job description (option 2)
- Massage therapist job description
- Job candidate questionnaire for the position of administrator
- Job description for a hairdresser
- Job description of a cosmetology nurse
- Job description of the administrator of a beauty salon (option 2)
- Job description of the manager of a beauty salon
- Job description of the nail service master
- Example survey at the end of the probationary period
- Example of a job ad for a hairdresser
- Dermo-cosmetologist job description
- Checklist Administrator Control
- Checklist Administrator + Hairdresser
- Check list with the results of the administrator's work
- An example of a job ad for a cosmetologist
- Administrator's job description
- Favorite Customer Form
- Customer diagnostic card for a hairdresser - compatibility mode
- An evaluation form for service satisfaction
- Admin script for phone sales
- Administrator's checklist (option 2)
- Administrator's checklist
- Administrator's report
- Client card activation form
- Code of communication with the customer
- Daily administrator's report
- Feedback form
- Functional duties of the administrator
- How to communicate in messengers
- Manager's checklist
- Outgoing call script
- Rules of work of the administrator in conflict situations
- Script for the master of additional sales
- Scripts of communication with the client
- The administrator's working day in the salon
- Time management of the administrator
- Universal checklist for conducting a mystery shopping audit
- Step-by-step PR-plan for the promotion of a beauty salon
- Guide Selling packaging for your brand
- Checklist Working with a blogger
- Checklist Channels of interaction
- Checklist for starting a new procedure
- Checklist Marketing Tools
Reviews
SalonWeek Dubai 2023 reviews
Forum participants and speakers shared their impressions.
SalonWeek Dubai 2023 reviews
Forum participants and speakers shared their impressions.
SalonWeek Dubai 2023 reviews
Forum participants and speakers shared their impressions.
SalonWeek Dubai 2023 reviews
Reviews of conference participants and speakers
SalonWeek Dubai 2023 reviews
Reviews of conference participants and speakers
SalonWeek Dubai 2023 reviews
Reviews of conference participants and speakers
Feedback from the participants
Conference participants share their impressions.
Feedback from the participants
Conference participants share their impressions.
Feedback from the participants
Conference participants share their impressions.
Frequently Asked Questions about Courses
Answer: Lecturers of the course are the owners of successful salons and networks, as well as recognized experts. They provide information in a concise form with examples and figures. This course is conclusions and ready solutions in all areas: personnel management, promotion and administration. After passing, you can implement what you have learned and get results.
Answer: We have built an independent system that is not tied to any salon owner. The goal of the course is to teach you the latest techniques so that you can implement what you've learned, rather than enrolling you in every possible "beauty workshop", alliances, franchises, and so on.
Our courses are 29+ experts and owners with different approaches and visions.
Our courses are 29+ experts and owners with different approaches and visions.
Answer: Of course. Every Friday, fares will increase by between $7 and $25, depending on the category.
Answer: You can pay by any available method - cards VISA, MASCTERCARD - directly on the site by clicking the relevant button.
Answer: Within one work day after the payment we will connect you to the system and you can start training.
Still have questions?
Text us on Whatsapp:
Text us on Whatsapp:
By clicking on the button, I consent to the processing of personal data.
© 2024 All rights reserved - ETWO LLC
Course and conference organizer:
