The shortage of qualified personnel is a pressing issue in many industries. The beauty industry is no exception to this disheartening statistic. Leaders of various formations are sounding the alarm—but is the situation truly so hopeless? It’s time to figure it out.

Cosmetology, like other service industries, has undergone significant changes in recent years. Technological advancements, widespread digitalization, increased accessibility to information, and online services have all impacted our profession.

The modern beauty industry offers numerous opportunities for growth and development. Among the most popular strategies are distributing ready-made cosmetics and contract manufacturing under a private label. In this article, we will analyze these strategies, their advantages and disadvantages, and will find out why creating your own brand is becoming an increasingly profitable choice.