Dubai SalonWeek
Dubai SalonWeek
This is where the future of
beauty salons is being created.
beauty salons is being created.
Forum on the development of beauty salons in 2023/24
May 13 - 15 | Dubai
3 days
2 days intensive program
+ 1 day of individual analysis
+ 1 day of individual analysis
22 + 50
16 relevant topics + 50 ready-made tools for the development and promotion of your beauty salon
300+
Beauty salon owners from all over the world
15 000 $
You would need to attend individual consultations with each of the speakers outside the conference
«Dubai SalonWeek 2023» – is an event where you can not only get the latest technologies in the development, promotion and management of a beauty salon, but also have a great time with people like you, as well as find colleagues and friends from all over the world. The event will give you a real opportunity to dive deep into the work in 3 days and become the best in your country. See you at the Forum!
Trends
How to attract more customers, win their loyalty and automate communication.
Staff
How to find, select, retain and develop the best. Hiring digital workers.
Development
Ideas for development in every salon, the latest trends and expectations for future years. Move in the right direction in advance.
Profit
Control of automation, systematization and numbers is very important for every salon.
3 days of immersion in your business
You will learn: Proper management and debugging of all work processes - from interaction with staff and automation, to attracting clients and scaling your beauty salon.
Management and Sales
- The most developing trends in beauty & beauty-med;
- The experience of world leaders in a turbulent environment.
- New technologies that will become popular in the next 10 years;
- Trends in demand for hardware techniques.
- Discoveries and patents of recent years;
- An overview of the most effective formulas and product lines.
- You can delegate everything to software;
- New trends in online sales.
- A salon without a receptionist - the future or reality?
- How can AI in a beauty salon sell better than a human?
- Calculating demand and creating a training plan;
- New online and in-person training opportunities.
- Growth in the number of demand and salons by region;
- Indicators of different countries by direction.
- Key control points for achieving exceptional service;
- The experience of world leaders.
- All the analytics in two clicks;
- Data-driven decision making.
- Methods to increase sales by directions;
- Techniques for increasing turnover in times of crisis.
- Building a space that helps you sell;
- Interiors that will surprise the client.
- Marketing research;
- Choosing a location;
- Failure-free promotion.
- It's cheaper to retain a client than to attract one;
- How to become a LoveMark brand?
Private party for participants!
The purpose of the party: to find like-minded people, exchange experiences, share the results of business experiments.
According to experience: Many people continue to communicate, cooperate, create joint projects, etc.
The purpose of the party: to find like-minded people, exchange experiences, share the results of business experiments.
According to experience: Many people continue to communicate, cooperate, create joint projects, etc.
Promotion
- Recent trends;
- Content that works best;
- Advertising.
- Attracting subscriptions to shorts;
- Selling services - warming up, deadlines, deals.
- Finding an audience;
- Successful funnel proposal.
- Attract from 30 new clients per month only through reviews;
- The system of work with reviews.
- How to predict their effectiveness in advance;
- Peculiarities of the target audience of bloggers - what to consider to keep every customer coming back.
- The site as a business card, the face of business;
- Features of sales from the site in different regions.
- Word-of-mouth advertising;
- Cross-promotion;
- Collaborations.
The VIP session
The VIP-session is the analysis of your business individually or in mini-groups with experts in salon development and making a clear plan of action to increase profits.
How to build a clearer and more stable interaction system? Standards, job descriptions, optimization of the motivation system.
What promotion channels should be used? How to get maximum new customers at minimum cost?
What new features of social media are you not using to promote your salon? What to improve and optimize in your SMM strategy?
What automation solution to use? What processes can still be optimized to reduce costs?
How to exceed customer expectations? New tools to improve the quality of service.
How to scale a business? How to launch a successful franchise? How to maximize salon profits?
Who's sharing their experience in 2023?
26 experts
Sana Choyakh
Marketing expert and UN Women mentor. Managing Director of Flair & Vision Consultancy. Co-founder and Board Member Wing.Studio.
Tahereh Jafari
Co-owner of a beauty salon in Dubai Marina for the past 20 years — Vita Lita Beauty Salon. CEO & international master trainer of Swiss Color.
Imen Latrous
Founder of a chain of beauty salons - FIVE SENSES SPA. She has held various positions in the beauty industry and has worked in both areas of the business as a buyer and supplier, also participated in training and consulting and worked as a mystery guest evaluating spas and salons.
Marina Belkina
Licensing Director of the Saxap beauty salon chain. 19 salons in different cities of the world. The team of more than 400 people.
Elena Motchanaya
Management experience - 17 years Co-owner of the MOTCHANY chain of beauty salons
Inna Ilyina
Founder and owner of the WHITE FOX chain of premium beauty salons. 30 years of business experience, 17 of them in the beauty industry.
Roman Tyrsin
Expert in customer service in the beauty industry, three times certified international business coach, certified ICTA coach.
Anastasia Machero
Co-owner of the BeautyKafedra
Consultant in beauty&fitness
Ex Development Director branch of DESSANGE, LIQ skinbar, MONE
Consultant in beauty&fitness
Ex Development Director branch of DESSANGE, LIQ skinbar, MONE
Natalia Gorodetskaya
Individual entrepreneur, owner of the beauty salon Slivki
Muslimova Patimat
Owner of the Lounge Lashes studio chain. 7 years in the beauty industry. Grew from master to leader and owner of the studios. Successfully developed mentoring for beauty experts. Increased income threefold by going online.
- Step-by-step PR-plan for the promotion of a beauty salon
- Guide Selling packaging for your brand
- Checklist Working with a blogger
- Checklist Channels of interaction
- Checklist for starting a new procedure
- Checklist Marketing Tools
- Favorite Customer Form
- Customer diagnostic card for a hairdresser - compatibility mode
- An evaluation form for service satisfaction
- Admin script for phone sales
- Administrator's checklist (option 2)
- Administrator's checklist
- Administrator's report
- Client card activation form
- Code of communication with the customer
- Daily administrator's report
- Feedback form
- Functional duties of the administrator
- How to communicate in messengers
- Manager's checklist
- Outgoing call script
- Rules of work of the administrator in conflict situations
- Script for the master of additional sales
- Scripts of communication with the client
- The administrator's working day in the salon
- Time management of the administrator
- Universal checklist for conducting a mystery shopping audit
Promotion
Administration
- System of penalties and incentives - an example
- Sample survey for a newcomer (midway through the probation period)
- Sample announcement seeking a specialist - cosmetologist
- Sample announcement seeking a specialist - hairdresser
- Questionnaire for a dermatocosmetologist
- Questionnaire for a hairdresser
- Questionnaire for an administrator
- Questionnaire for cosmetologist esthetician
- Questionnaire for the master massage therapist
- Questionnaire for the master of nail service
- Manicurist and pedicurist job description (option 2)
- Massage therapist job description
- Job candidate questionnaire for the position of administrator
- Job description for a hairdresser
- Job description of a cosmetology nurse
- Job description of the administrator of a beauty salon (option 2)
- Job description of the manager of a beauty salon
- Job description of the nail service master
- Example survey at the end of the probationary period
- Example of a job ad for a hairdresser
- Dermo-cosmetologist job description
- Checklist Administrator Control
- Checklist Administrator + Hairdresser
- Check list with the results of the administrator's work
- An example of a job ad for a cosmetologist
- Administrator's job description
Management
Documents for implementation
Марина Белкина
Директор лицензирования сети салонов красоты Saxap. 19 салонов в Дубае Москве, Санкт-Петербурге, Екатеринбурге, Новосибирске. Команда более 400 человек.
Марина строила сама свой бизнес с нуля. В 18 лет открыла первый салон и сейчас в 29 лет 19 салонов по России , не продавая франшизшу, масштабируясь только за собственные средства.
Салон Марины имеет авторскую методику выполнение депиляции.
Так же Марина успевает быть заботливой мамой двоих деток, КМС по лёгкой атлетике.
Сахар - салон красоты полного цикла. Основное направление - депиляция и косметология.
Проходимость одного филиала 150-200 клиентов в день.
В 2020 году планируют открытия ещё 10 салонов в Москве, Красноярске , Екатеринбурге.
Команда из 400 мастеров и админстраторов.
Сахар признан «Лучшим салон 2018 года» по премии НГС.
В Новосибирске «Лучший салон 2018 года» в премии «Profi» и «Лауреат премии права потребителей и качество обслуживания» в 2017, Москва.
Салон Марины имеет авторскую методику выполнение депиляции.
Так же Марина успевает быть заботливой мамой двоих деток, КМС по лёгкой атлетике.
Сахар - салон красоты полного цикла. Основное направление - депиляция и косметология.
Проходимость одного филиала 150-200 клиентов в день.
В 2020 году планируют открытия ещё 10 салонов в Москве, Красноярске , Екатеринбурге.
Команда из 400 мастеров и админстраторов.
Сахар признан «Лучшим салон 2018 года» по премии НГС.
В Новосибирске «Лучший салон 2018 года» в премии «Profi» и «Лауреат премии права потребителей и качество обслуживания» в 2017, Москва.
Назад
Роман Тырсин
Сертифицированный бизнес-тренер международного уровня, коуч ICTA, эксперт по сервису в бьюти-бизнесе.
За 15 лет практики провёл более 2000 оффлайн тренингов в 12 странах мира. В моих кейсах лучшие салоны красоты РФ, Европы и США. Обучил более 20 000 Бьюти-специалистов и владельцев салонов красоты.
Основатель BOOM BEAUTY - онлайн-платформы для обучения бьюти-специалистов, которая насчитывает более 3000 активных пользователей.
Основатель BOOM BEAUTY - онлайн-платформы для обучения бьюти-специалистов, которая насчитывает более 3000 активных пользователей.
Назад
Наталья Городецкая
Индивидуальный предприниматель, собственник салона красоты «Сливки»
Председатель комитета по развитию женского предпринимательства Кемеровского регионального отделения «Опора России», индивидуальный предприниматель, собственник салона красоты «Сливки» в г. Кемерово.
Награждена региональной медалью
• «К 300 летию Кузбасса» 2022 год
• Победитель Федерального конкурса «Молодой предприниматель России» в номинации «Женское предпринимательство» 2015 год
• Победитель городского конкурса «Кемеровчанка года» в номинации «Бизнес и наука» 2016 год.
Наставник и спикер региональных и федеральных программ, направленных на развитие предпринимательских компетенций и бизнес проектов.
- Образование: 2011 г – высшее образование Кемеровский государственный университет культуры и искусств по специальности «Культурология»;
- 2013 г – Кузбасский государственный технический университет по специальности «Государственное и муниципальное управление»
- Профессиональная переподготовка: 2018г – Кузбасский государственный технический университет (менеджмент). Президентская программа подготовки управленческих кадров.
- Повышение квалификации:
- Мастерская управления «Сенеж». Программа «Женщина – Лидер», онлайн, 02.10.2020 – 02.02.2021г
- Управленческий стаж: 9 лет
- Педагогический стаж (тренерская работа): 4 года
- Стаж работы: 18 лет
Награждена региональной медалью
• «К 300 летию Кузбасса» 2022 год
• Победитель Федерального конкурса «Молодой предприниматель России» в номинации «Женское предпринимательство» 2015 год
• Победитель городского конкурса «Кемеровчанка года» в номинации «Бизнес и наука» 2016 год.
Наставник и спикер региональных и федеральных программ, направленных на развитие предпринимательских компетенций и бизнес проектов.
Назад
Инна Ильина
Основатель и владелец премиальной сети салонов красоты WHITE FOX.
Основатель и владелец премиальной сети салонов красоты WHITE FOX.
В этом году сети салонов исполняется 15 лет. Более 100 специалистов. 1000 кВ м для красоты, медицины и СПА центр.
Создатель бренда одежды FOXLAB.
Запускаю новый проект - учебный центр в сфере индустрии красоты WhiteFoxScool.
Спикер Всероссийского форума «Женщины России - вместе за здоровое будущее».
Резидент Клуба Первых «CLUB FIRST».
Эксперт в организации безупречного сервиса в сфере услуг.
Достигла идеального баланса между Семьей, ЗОЖ и Бизнесом.
Многодетная мать.
В этом году сети салонов исполняется 15 лет. Более 100 специалистов. 1000 кВ м для красоты, медицины и СПА центр.
Создатель бренда одежды FOXLAB.
Запускаю новый проект - учебный центр в сфере индустрии красоты WhiteFoxScool.
Спикер Всероссийского форума «Женщины России - вместе за здоровое будущее».
Резидент Клуба Первых «CLUB FIRST».
Эксперт в организации безупречного сервиса в сфере услуг.
Достигла идеального баланса между Семьей, ЗОЖ и Бизнесом.
Многодетная мать.
Назад
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Submit an application to participate in Salonweek Forum as a partner
Take a step towards to develop your beauty salon
Online
270 $
Broadcast of 2 days
Basic
540 $
2 days of the Forum. Full-time participation
Suitable for beauty salon managers
Suitable for beauty salon managers
VIP
1060 $
2 days of the Forum. Full-time participation
Great for the owner of a beauty salon
Great for the owner of a beauty salon
VIP+individual analysis
1460 $
3 days of the Forum. Full-time participation
Great for the owner of a beauty salon
+Individual analysis on the 3rd day of the forum
Great for the owner of a beauty salon
+Individual analysis on the 3rd day of the forum
Basic+individual analysis
950 $
3 days of the Forum. Full-time participation
Suitable for managers of beauty salons
+Individual analysis on the 3rd day of the forum
Suitable for managers of beauty salons
+Individual analysis on the 3rd day of the forum
2 Basic
1026 $
2 days of the Forum. Full-time participation
Suitable for beauty salon managers
Ticket for 2 persons
Suitable for beauty salon managers
Ticket for 2 persons
3 Basic
1458 $
2 days of the Forum. Full-time participation
Suitable for beauty salon managers
Ticket for 3 persons
Suitable for beauty salon managers
Ticket for 3 persons
4 Basic
1944 $
2 days of the Forum. Full-time participation
Suitable for beauty salon managers
Ticket for 4 persons
Suitable for beauty salon managers
Ticket for 4 persons
Advanced Owner and Manager
1426 $
3 days of the Forum. Full-time participation
Suitable for beauty salon owners and managers
2 tickets Basic
+Individual analysis on the 3rd day of the Forum
Suitable for beauty salon owners and managers
2 tickets Basic
+Individual analysis on the 3rd day of the Forum
3 Advanced Owners and Managers
1858 $
3 days of the Forum. Full-time participation
Suitable for beauty salon owners and managers
3 tickets Basic
+Individual analysis on the 3rd day of the Forum
Suitable for beauty salon owners and managers
3 tickets Basic
+Individual analysis on the 3rd day of the Forum
4 Advanced Owners and Managers
2344 $
3 days of the Forum. Full-time participation
Suitable for beauty salon owners and managers
4 tickets Basic
+Individual analysis on the 3rd day of the Forum
Suitable for beauty salon owners and managers
4 tickets Basic
+Individual analysis on the 3rd day of the Forum
2 VIP
2014 $
2 days of the Forum. Full-time participation
Suitable for owners and top management of beauty salons
Ticket for 2 persons
Suitable for owners and top management of beauty salons
Ticket for 2 persons
3 VIP
2862 $
2 days of the Forum. Full-time participation
Suitable for owners and top management of beauty salons
Ticket for 3 persons
Suitable for owners and top management of beauty salons
Ticket for 3 persons
4 VIP
3604 $
2 days of the Forum. Full-time participation
Suitable for owners and top management of beauty salons
Ticket for 4 persons
Suitable for owners and top management of beauty salons
Ticket for 4 persons
Advanced Owners
2414 $
3 days of the Forum. Full-time participation
Suitable for owners and top management of beauty salons
2 VIP tickets
+Individual analysis on the 3rd day of the forum
Suitable for owners and top management of beauty salons
2 VIP tickets
+Individual analysis on the 3rd day of the forum
3 Advanced Owners
3500 $
3 days of the Forum. Full-time participation
Suitable for owners and top management of beauty salons
3 VIP tickets
+Individual analysis on the 3rd day of the forum
Suitable for owners and top management of beauty salons
3 VIP tickets
+Individual analysis on the 3rd day of the forum
4 Advanced Owners
4004 $
3 days of the Forum. Full-time participation
Suitable for owners and top management of beauty salons
4 VIP tickets
+Individual analysis on the 3rd day of the forum
Suitable for owners and top management of beauty salons
4 VIP tickets
+Individual analysis on the 3rd day of the forum
WARNING!
Every Friday at 6 p.m. rates will increase by $5-$30 depending on category. Hurry up and take part at a great price!
Every Friday at 6 p.m. rates will increase by $5-$30 depending on category. Hurry up and take part at a great price!
Quick booking
Leave a request for booking and a manager will contact you to clarify the details
Forum Reviews
Individual analysis of your business with international experts
Leaders of the beauty industry will analyze your salon in five areas: personnel, administration, sales, promotion and automation. Together with the experts you will make a plan of action for the development of your business and identify its real growth points.
In just one day you will receive a clear plan-scheme with tasks and recommendations for business development based on the experience of 5 experts. Invaluable experience of five people - leaders in their field.
In just one day you will receive a clear plan-scheme with tasks and recommendations for business development based on the experience of 5 experts. Invaluable experience of five people - leaders in their field.
months of prescribed actions for your salon. Get results after the first implemented task!
directions, which we analyze in mini-groups. You'll get exactly the advice you need to listen to.
method for solving tasks and getting results in the shortest possible time.
FAQs
You can pay by any available method - credit cards VISA, MASCTERCARD - directly on the site by clicking the Buy Ticket button.
We know how to make the tops really come. Even those who are completely unrealistic to invite. Over the past years, more than 150 speakers have spoken at our Forums, including billionaires from the Forbes list, and owners of major businesses in Russia and abroad.
Yes, every Friday at 6 p.m. the rates will increase by 5-30$, depending on the category.
The detailed program will be available 1 month before the event. By that time we will have confirmed the schedule of speakers.
No. Therefore, buy your ticket in advance at a favourable price!
Location
ADDRESS DUBAI MARINA*****, 66 Al Marsa St - Dubai Marina - Dubai
Sponsors of the Forum
«Dubai Salonweek 2023»
«Dubai Salonweek 2023»
The French professional nail brand BeautiX has been a leader in the beauty industry for more than 7 years. Premium beauty salons choose BeautiX for its indisputably high European quality, wide range of colors, 3 weeks of permanent nail coverage and the safe formula of 9FREE.
Today, BeautiX has a wide chain of representatives all over Russia. The head office in Moscow hosts a training center that graduates thousands of masters each year.
AtisMedAtisMed is a Russian manufacturer of cosmetology equipment, furniture and devices.
The main developments and the pride of the company - cosmetology chair "AtisMed Prime" and AtisMed Jet Peel - are some of the best selling products of the company. Designers, technologists and developers have taken into account all the wishes of cosmetologists and their clients.
The company also has diode and CO2 laser equipment with registration certificate of the Ministry of Health, versatile IPL, cosmetology equipment for face and body (for RF-lifting, ultrasound procedures, etc.), equipment for licensing with RI of the Ministry of Health (lamp lamp, vaporizer, dermatoscopes, etc.).
Image InventorFor more than 20 years the company Image Inventor has been one of the leading manufacturers of equipment for beauty salons and hairdressing salons. A beauty salon or hair salon is a small world where beauty and comfort are queen and king. There is no place for uncomfortable chairs or broken dryers, all the hairdressing equipment, furniture, interior must create a harmonious and unique atmosphere.
The company IMAGE INVENTOR is a leader in the production of equipment for hairdressing salons, and thus a leader in the design of beauty salons. Attentive to new trends, the designers of IMAGE INVENTOR know what the hairdressing equipment should be like. The main task is to make the client not just visit your salon, but return to it again and again.
DreamkasDreamkas creates online cash registers and services for business automation. We know the answers to all your questions and we implement them in our solutions. The main condition for beauty salons is quality and fast customer service. The company Dreamkas has taken into account all these requirements and the specifics of this business and created solutions especially for you. Nothing is superfluous, only what makes your business easier and more efficient. See for yourself!
Infopartners «Dubai Salonweek»
Do you have questions or want to learn more about the Forum? Enter your name and phone number. A manager will contact you shortly
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LLC "E2"
Taxpayer Identification Number (INN): 7708352274
Legal address: 107078, Moscow, 1st Basmannyi lane, building № 5/20, corps 2, apt 7, attic
Working hours: from 11am till 7pm (Dubai)
User Agreement
Privacy Policy
Public offer agreement
Taxpayer Identification Number (INN): 7708352274
Legal address: 107078, Moscow, 1st Basmannyi lane, building № 5/20, corps 2, apt 7, attic
Working hours: from 11am till 7pm (Dubai)
User Agreement
Privacy Policy
Public offer agreement
All rights reserved - ETWO LLC
The conference organizer: ETWO LLC
The conference organizer: ETWO LLC
